Search Everywhere Optimization Services
Search Everywhere Optimization is our bespoke service designed to make your brand discoverable wherever your audience is searching. From Google AI Overviews and ChatGPT to TikTok, Reddit, LinkedIn, and beyond we ensure your brand shows up, gets cited, and stands out across every digital touch point.
Our Search Everywhere Optimization Offering
Strategy Development
Build the foundation compounding, high-ROI growth. We analyze your business model, market positioning, and GTM motion to craft a custom SEO strategy that connects search demand to product value.
This includes:
- Market and ICP alignment
- Concept and entity opportunity research
- Funnel based content mapping
- Bespoke search everywhere strategy
- Roadmap tied to MRR and signup growth
- Strategic KPI and attribution framework
Search Engines
Optimize traditional search visibility using modern ranking factors.
Core inclusions:
- Entity-Based Content Structuring: Create content models around product features, use cases, personas, and outcomes; implement structured data (JSON-LD: Product, FAQ, HowTo, Service, etc.)
- Technical SEO & Semantic HTML: Ensure fast-loading, crawlable, and renderable pages with correct DOM output
- Topical Authority Maps: Build internal linking around pillar–cluster architectures based on intent-based keyword groupings
- EEAT Signals & Brand Mentions: Enhance reputation signals through digital PR, brand knowledge panels, and third-party citations
- Transactional SEO: Optimize high-converting bottom-of-funnel pages with intent-aligned copy, CTAs, and schema (e.g., Review, Product, Price)
AI Generative Engines (LLMs)
Maximize your chances of being referenced or cited by LLMs.
Core inclusions:
- GEO (Generative Engine Optimization): Chunk-based content engineering (150–300 word blocks with self-contained meaning, semantic clarity, and structured metadata)
- Entity Saturation Strategy: Influence how LLMs “understand” your brand via entity linking, co-occurrence with trusted sources, and structured markup
- Synthetic Query Mapping: Identify and optimize for rewritten, paraphrased, and inferred questions (e.g., “Which tool automates X?” vs “Best SaaS for X”)
- LLM Prompt Testing & Visibility Audits: Regular prompts in ChatGPT, Gemini, Perplexity to assess brand mentions and optimize retrievability
- Curated Data Footprint: Create and distribute content across properties LLMs ingest, including owned microsites, developer docs, Substack, GitHub, public PDFs, etc.
Social Media Platforms
Build branded search demand and earn social authority as a ranking amplifier.
Core inclusions:
- Branded Search Generation Campaigns: Short-form and video content campaigns mapped to “search suggest” terms and social-viral triggers
- Repurposable SEO Snippets: Design stat cards, visual explainers, and quote blocks based on high-performing chunks for cross-posting
- Search-Optimized Captions & Hashtags: Incorporate SEO keywords and phrases for discoverability on LinkedIn and YouTube Search
- Content-First LinkedIn Strategy: Authority-led posting (case studies, breakdowns, frameworks), building audience → clicks → branded search volume
- Social Proof Indexing: Encourage backlinks and engagement from verified accounts or industry leaders to build LLM and search trust
Forums & Communities
Insert your brand and its value propositions into high-intent, peer-driven conversations.
Core inclusions:
- Forum Seeding & Comment Engineering: Seed value-rich responses on relevant threads using branded or semi-anonymous profiles
- Reddit Content Optimization: Build topic-level content with language and formatting that mirrors popular Reddit posts
- SaaS Launch Amplification: Optimize Product Hunt + Hacker News launches for long-tail keyword discovery and community virality
- UGC Amplification Strategy: Incentivize authentic user reviews or testimonials in public channels (e.g., Slack communities, G2 discussions)
- Answer Mining for Query Mapping: Extract user-generated questions for new content ideas and LLM prompt optimization
What Is Search Everywhere Optimization?
A full-funnel, cross-platform SEO service designed to help you:
- Rank in traditional search engines
- Be mentioned and cited in Google AI Overviews, AI Mode, ChatGPT, Perplexity, and more.
- Get discovered in high intent Reddit threads and X conversations
- Appear in video search results
- Build authority, relevance, and visibility on LinkedIn
Why This Matters
- Zero-click search is the new norm. We help you win visibility even when there are no clicks.
- LLMs now generate the first impression. We optimize your brand for AI reasoning and citations.
- Buyers trust peers, not just search engines. Social visibility matters more than ever.
Approach
Our philosophy behind Search Everywhere Optimization is simple: build a unified discovery engine for your brand across traditional search, generative AI, community, and social platforms. So you’re found wherever your audience is searching.
We map the entire journey of how buyers search today, from asking ChatGPT and scrolling TikTok, to reading Reddit threads and searching Google to make sure your brand is not only present, but preferred.
Using AI-powered topic and entity research, we identify the conversations, questions, and content types your ideal customers are engaging with across every surface. Then we execute platform-tailored content that earns visibility, trust, and clicks.
Service Delivery & Quality Control
- SaaS Focus: We work exclusively with SaaS companies. That means we understand the nuances of freemium vs. sales-led, activation bottlenecks, and the impact of feature visibility.
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- Structured Onboarding: A 7–10 business day onboarding sprint aligns stakeholders on goals, KPIs, and positioning ensuring a fast, focused launch.
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- Bespoke Strategies: Every strategy is bespoke, mapped to your pricing model, product maturity, and market position. We don’t recycle playbooks, we create one for you.
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- Expert-Led Execution: Led by our founder Jack Boutchard, a proven SEO strategist who has driven 10x+ organic growth for multiple SaaS brands.
Outcome-Driven Growth
- Visibility across search and major generative AI platforms
- Discoverability in social-native search journeys
- Topical and entity-based authority in traditional search
- Increased branded and non-branded exposure in decision-making channels
- Measurable Results: Our strategy maps directly to performance KPIs like:
- Signups
- MQL/SQLs
- CAC
- LTV
Start Optimizing Everywhere your Users Search
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
What Is Search Everywhere Optimization?
Search Everywhere Optimization is a modern, multi-channel SEO approach that helps SaaS and product-led companies get discovered across Google, AI engines, and social-first platforms like TikTok, Reddit, X (Twitter), Instagram, and LinkedIn.
Why Search Everywhere Optimization Matters
In 2025, your buyers don’t just Google, they ask ChatGPT, browse Reddit, check TikTok, and trust LinkedIn over blog posts. If your brand isn’t showing up across all of these surfaces, you're invisible where it matters most.
1. AI Search is the New Front Page
ChatGPT, Perplexity, and Google AI Overviews are rapidly replacing traditional SERPs. But these models don’t rank content they cite it. If your brand doesn’t control the content they’re referencing, you’re letting competitors define you.
2. Social Search is a Trust Layer
More users now search "best tools for [problem]" on Reddit, TikTok, and LinkedIn than ever before. These platforms aren’t just social, they’re discovery engines that influence buying decisions.
3. Zero-Click is the Default
Whether in SGE or social feeds, many users never click through. Your content needs to deliver value natively where it's surfaced, not just rely on ranking #1.
Key aspects of Search Everywhere Optimization:
- Generative Engine Optimization (GEO): Optimizing content and schema to be cited in LLMs like ChatGPT, Gemini, and Perplexity.
- Traditional SEO Foundations: Entity-based keyword targeting, structured data, topical authority, and internal linking.
- Reddit & Forum Visibility: Commenting and posting strategies that engage buyers where discussions happen.
- Social Content SEO: Tailoring short-form video and visual content for TikTok, Instagram, and X (Twitter) discovery.
- LinkedIn Positioning: Leveraging personal and brand pages to appear in B2B buyer feed searches.
- Content Repurposing & Bridging: Transforming blog content into natively engaging formats for each platform.
Benefits of Search Everywhere Optimization:
- Omnipresence: Your brand appears where modern buyers actually search, not just Google.
- LLM Citations: Increased chances of your brand being referenced in AI-generated answers.
- Higher Intent Discovery: Show up in problem-aware discussions and product-led threads.
- Authority Building: Establish credibility across both traditional SEO and social-first channels.
- Reduced Dependence on Ads: Build a compounding organic engine instead of renting attention.
- More Trust, More Traffic: Buyers trust content that appears naturally in multiple contexts.
How Search Everywhere Optimization Works
Our approach blends traditional SEO, GEO (Generative Engine Optimization), and content-tailored social search tactics into one unified strategy:
1. Optimize for Traditional + AI Search
- Keyword + entity targeting
- Schema markup + structured data
- LLM-optimized formats for ChatGPT and Perplexity
2. Own Social Discovery Platforms
- Reddit comment and post strategy
- LinkedIn visibility via topical posts + strategic commenting
- TikTok/Instagram keyword-aligned video scripting and trend-matching
3. Bridge SEO & Social With Entity-Led Content
- Topical clusters that feed both search and social
- Repurpose SEO content into native formats (threads, carousels, shorts)
- Use entity signals across platforms to reinforce brand authority
Real Outcomes for SaaS & PLG Brands
- Visibility in generative search engines
- Brand mentions in AI summaries + Reddit threads
- Indexed video content in TikTok + Instagram search
- Authority built around key personas, problems, and products
Ready to Be Found Everywhere?
In summary, Search Everywhere Optimization is a crucial strategy for businesses that want to maximize their online visibility and reach in the evolving digital landscape. If you're still thinking of SEO as just Google rankings, you're missing 80% of the search surface. Search Everywhere Optimization is how modern brands win attention, trust, and traffic across the full discovery journey.
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business. We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement. For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Why is Exalt Growth a better choice than other SEO agencies?
Exalt Growth specializes in SaaS SEO with deep expertise in product-led growth, feature-focused content, and full-funnel strategies. Unlike generalist agencies, we tie SEO directly to revenue metrics like MRR and SQLs, not just traffic. Our tailored, non-template strategies and proven case studies (e.g., Dovetail, Cascade) show how we drive real growth by aligning SEO with your product and user journey.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded SaaS companies. The majority of our work is done within this space. If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
