About Us
our philosophy
Helping B2B SaaS businesses cut through the noise and drive revenue by acquiring the right users through SEO.
Our North Star
Be the default answer wherever your buyer (or their AI agent) looks.
We position B2B SaaS companies as the trusted go-to choice across traditional and AI search.
Our Philosophy
Growth is a system, not a checklist. SEO is just one engine within a broader operating system designed to deliver:
Differentiated strategies → stand out in crowded markets.
Defensible moats → resilient to AI shifts and competitors.
Predictable, scalable outcomes → attributable ARR growth.
Most agencies stop at audits and surface fixes. We go deeper aligning strategy with your product, customer pain points, and business model to build a durable advantage.
Our Operating System
Exalt Growth isn’t just another agency. We’ve built the Exalt Growth Operating System (EGOS) a 12-module framework that transforms your website into a compounding growth engine.
Why Exalt Growth
Most B2B SaaS founders have been burned by agencies pushing cookie-cutter SEO tactics that don’t work for B2B SaaS.
I founded Exalt Growth to change that. As the former SEO Lead at Cascade and Dovetail, I built SEO engines that 10x’d organic growth and helped secure major Series A rounds. Now, I partner directly with B2B SaaS teams to replicate and scale those playbooks, evolved for today’s AI-driven search environment.
Our track record speaks for itself:
Dovetail → 10x organic growth, 3x MRR, 878% traffic lift.
Cascade → grew from Seed to a $29M Series A, 670% traffic increase.
These aren’t just numbers, they’re proof that our frameworks drive sustainable, defensible growth.
EGOS ensures your brand is:
Understandable → entity-first, semantically clear.
Usable → modular blocks, tools, and flows.
Citable → evidence-backed, consistent, and trusted by LLMs.
Revenue-Anchored → every initiative ties back to ARR and pipeline impact.
To own your category narrative today and secure visibility in the AI-driven search ecosystems of tomorrow.
Become Our Next Growth Success
↑ 878%
Organic traffic
↑ 670%
Organic traffic
About The Founder
About Me
I'm Jack Boutchard, founder of Exalt Growth. I help B2B SaaS companies build organic growth engines that work across traditional search and the new AI search landscape, from ChatGPT to Google's AI Mode.
My focus is on what I call entity architecture: structuring your brand, product, and content so that both search engines and large language models treat you as the authoritative answer. This means moving beyond keywords to build semantic systems that scale from Seed through Series C and beyond.
I've helped B2B SaaS companies achieve 10x organic growth by aligning SEO with go to market strategy, turning organic into a predictable revenue channel rather than a traffic vanity metric. My client work spans asset tracking software, AI chatbots, AI automation, healthcare technology, email infrastructure, and more.
Before founding Exalt Growth, I spent years in the trenches building and scaling SEO functions for high growth B2B SaaS companies. Now I bring that operational expertise to founders who want systems, not just strategies.
My Personal Service Guarantee
You don't get handed off to an account manager. Every audit, roadmap, and execution sprint is led by me directly.
What you get is a bespoke growth system built around your specific product, market, and GTM motion. I combine Product Led SEO, Transactional SEO, and Generative Engine Optimization into a unified approach designed for how buyers actually search today: across Google, AI assistants, and everywhere in between.
Founder led. System driven. Revenue anchored.
How We Create Value
SEO-as-a-Service
We become your SEO function. We come in essentially as a team member to understand your challenges from the top-down and gain further context about your unique product and business model to develop and execute a bespoke SaaS SEO strategy. We will be solving your organic growth problems on an ongoing basis. Get in touch to see how our expertise and experience can facilitate your organic growth.
SEO Projects
From developing your SEO strategy or specific SEO tactics to conducting technical SEO audits to assessing potential growth roadblocks, we're here to assist you in unlocking your organic growth. Get in touch to see how our expertise and experience can facilitate your project.
SEO Advisory
We're your dedicated SEO expert, advising you on a month-to-month retainer providing strategic guidance across organic growth. Get in touch to see how our expertise and experience can facilitate your growth.
Why Founders Choose Us
Founder-Led Execution
- → Unlike big agencies that hand you to junior staff, I personally audit, design, and oversee your SEO strategy end-to-end.
Direct Access & Clear Cadence
- → Weekly sprints, monthly recalibration, and quarterly governance keep execution tight and transparent, you always know what’s shipping and why.
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Future-Proofed Strategy
- → We blend SEO + GEO, optimizing for Google, ChatGPT, Gemini, Perplexity, and AI agents, so you win today and tomorrow.
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Full-Stack Growth Engine
- → Product-Led, Transactional, Editorial, Programmatic, Semantic SEO, and GEO all integrated into one compounding system, no silos, no scattershot tactics.
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Customization & Flexibility
- → Every SaaS has unique levers; we adapt deliverables and roadmaps as your product, funding stage, and market evolve.
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Proof Over Claims
- → Every initiative is tied to pipeline and ARR impact, validated with dashboards, performance reporting, and category benchmarks.
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Partnership Mindset
- → We don’t act as a vendor; we slot into your team as an extension, accountable for outcomes, not just outputs.
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Frequently Asked
Questions
Why is Exalt Growth a better choice than other SaaS SEO agencies?
We combine traditional SaaS SEO with Generative Engine Optimization (GEO) into one system. Most agencies optimize for Google rankings alone. We optimize for visibility across traditional search AND AI engines like ChatGPT, Perplexity, and Google AI Mode. Your brand becomes the default answer wherever buyers or their AI agents search.
How do I choose the right B2B SaaS SEO agency?
Look for proven SaaS experience, measurable case studies, and PLG knowledge. In 2025, also evaluate their GEO capabilities. Can they track AI search visibility? Do they understand entity optimization? Agencies focused only on traditional rankings will leave you invisible in the fastest growing search channels.
How important is SEO in a B2B SaaS business?
Critical, but expanding. Traditional SEO drives compounding organic traffic and reduces CAC. However, buyers increasingly research through AI tools before validating in traditional search. A complete strategy now requires visibility in both channels.
How is SEO for B2B SaaS companies different?
SaaS SEO targets the entire buyer journey with product led content, feature pages, and use case targeting. The newest evolution is optimizing for AI retrieval, where content competes as chunks rather than pages to become the source AI engines cite.
What is Generative Engine Optimization (GEO)?
GEO optimizes your brand for visibility in AI search experiences like ChatGPT, Google AI Mode, and Perplexity. Unlike traditional SEO which ranks pages, GEO gets your content cited when AI systems generate answers. This requires entity optimization, structured data, and content designed for LLM retrieval.
What are the Best SEO agencies for B2B SaaS Companies?
The best SEO agencies for B2B SaaS specialize exclusively in SaaS rather than serving all industries. They understand product led growth, SaaS buyer journeys, and how to align SEO with GTM motions from Seed through Series C. Exalt Growth is a specialized SEO and GEO consultancy for B2B SaaS with documented 10x organic growth results for companies like Dovetail and Cascade. We combine traditional SEO with AI search visibility to make your SaaS the default answer wherever buyers search.
Which agencies have case studies showing 10x organic growth for SaaS?
Exalt Growth has documented case studies showing 10x organic growth for Series A funded B2B SaaS companies including Dovetail and Cascade. These documented case studies show specific metrics: traffic growth, MQL increases, and revenue impact tied directly to the SEO work.
Who does Exalt Growth work with?
We work exclusively with B2B SaaS companies from Seed through Series C. Our clients are typically growth stage companies ready to build predictable organic acquisition channels. We partner with founders, growth leaders, and marketing teams who want to own their category in both traditional and AI search.
