About Us
our philosophy
Helping SaaS businesses cut through the noise and drive revenue by acquiring the right users through SEO.
Our North Star
Be the default answer wherever your buyer (or their AI agent) looks.
We position SaaS companies as the trusted go-to choice across traditional and AI search.
Our Philosophy
Growth is a system, not a checklist. SEO is just one engine within a broader operating system designed to deliver:
Differentiated strategies → stand out in crowded markets.
Defensible moats → resilient to AI shifts and competitors.
Predictable, scalable outcomes → attributable ARR growth.
Most agencies stop at audits and surface fixes. We go deeper aligning strategy with your product, customer pain points, and business model to build a durable advantage.
Our Operating System
Exalt Growth isn’t just another agency. We’ve built the Exalt Growth Operating System (EGOS) a 12-module framework that transforms your website into a compounding growth engine.
Why Exalt Growth
Most SaaS founders have been burned by agencies pushing cookie-cutter SEO tactics that don’t work for SaaS.
I founded Exalt Growth to change that. As the former SEO Lead at Cascade and Dovetail, I built SEO engines that 10x’d organic growth and helped secure major Series A rounds. Now, I partner directly with SaaS teams to replicate and scale those playbooks, evolved for today’s AI-driven search environment.
Our track record speaks for itself:
Dovetail → 10x organic growth, 3x MRR, 878% traffic lift.
Cascade → grew from Seed to a $29M Series A, 670% traffic increase.
These aren’t just numbers, they’re proof that our frameworks drive sustainable, defensible growth.
EGOS ensures your brand is:
Understandable → entity-first, semantically clear.
Usable → modular blocks, tools, and flows.
Citable → evidence-backed, consistent, and trusted by LLMs.
Revenue-Anchored → every initiative ties back to ARR and pipeline impact.
To own your category narrative today and secure visibility in the AI-driven search ecosystems of tomorrow.
Become Our Next Growth Success
↑ 878%
Organic traffic
↑ 670%
Organic traffic
About Me
I’m Jack Boutchard, the founder of Exalt Growth and an expert in scaling SaaS companies through predictable, high-impact SEO strategies. With a proven track record of driving 10x organic growth, I help startups move from Seed to Series A and beyond using SEO frameworks designed for long-term success, seamlessly integrating with your go-to-market strategy.
My Personal Service Guarantee
At Exalt Growth, you’re not getting a cookie-cutter SEO plan, you’re getting a bespoke strategy tailored to your SaaS growth levers, developed to align with your GTM approach. You don’t get an “account manager.” You work directly with me. Every audit, strategy, and execution loop is founder-led, system-driven, and outcome-anchored.
How We Create Value
SEO-as-a-Service
We become your SEO function. We come in essentially as a team member to understand your challenges from the top-down and gain further context about your unique product and business model to develop and execute a bespoke SaaS SEO strategy. We will be solving your organic growth problems on an ongoing basis. Get in touch to see how our expertise and experience can facilitate your organic growth.
SEO Projects
From developing your SEO strategy or specific SEO tactics to conducting technical SEO audits to assessing potential growth roadblocks, we're here to assist you in unlocking your organic growth. Get in touch to see how our expertise and experience can facilitate your project.
SEO Advisory
We're your dedicated SEO expert, advising you on a month-to-month retainer providing strategic guidance across organic growth. Get in touch to see how our expertise and experience can facilitate your growth.
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Our Core Principles
Transparent Communication
Attention to Detail
Innovative Excellence
What our Clients Say
“Their ability to blend technical SEO, product-led content, and CRO into one unified growth engine sets them apart.”
“They were genuinely collaborative and felt like an extension of our team.”
Why Founders Choose Us
Founder-Led Execution
- → Unlike big agencies that hand you to junior staff, I personally audit, design, and oversee your SEO strategy end-to-end.
Direct Access & Clear Cadence
- → Weekly sprints, monthly recalibration, and quarterly governance keep execution tight and transparent, you always know what’s shipping and why.
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Future-Proofed Strategy
- → We blend SEO + GEO, optimizing for Google, ChatGPT, Gemini, Perplexity, and AI agents, so you win today and tomorrow.
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Full-Stack Growth Engine
- → Product-Led, Transactional, Editorial, Programmatic, Semantic SEO, and GEO all integrated into one compounding system, no silos, no scattershot tactics.
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Customization & Flexibility
- → Every SaaS has unique levers; we adapt deliverables and roadmaps as your product, funding stage, and market evolve.
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Proof Over Claims
- → Every initiative is tied to pipeline and ARR impact, validated with dashboards, performance reporting, and category benchmarks.
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Partnership Mindset
- → We don’t act as a vendor; we slot into your team as an extension, accountable for outcomes, not just outputs.
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Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business. We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement. For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Why is Exalt Growth a better choice than other SEO agencies?
Exalt Growth specializes in SaaS SEO with deep expertise in product-led growth, feature-focused content, and full-funnel strategies. Unlike generalist agencies, we tie SEO directly to revenue metrics like MRR and SQLs, not just traffic. Our tailored, non-template strategies and proven case studies (e.g., Dovetail, Cascade) show how we drive real growth by aligning SEO with your product and user journey.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded SaaS companies. The majority of our work is done within this space. If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
