generative Engine Optimization Services
Generative Engine Optimization (GEO) is the strategic approach to optimizing content, brand, and connected entities for visibility in AI-driven search engines, also known as generative engines (GEs). These large language models (LLMs) synthesize information from multiple sources, generating multimodal responses to user queries.
GEO goes beyond SEO by focusing on how AI models choose what to include in answers, ensuring your content is accessible, and improving brand visibility in AI-driven responses.
Our GEO Service Offering
Generative AI Research & Analysis
We analyze how AI systems interpret your brand and how your competitors are showing up. With this research, we fine-tune your strategy to align with how LLMs determine relevance and authority.
AI Overview queries and topic analysis: We analyze which queries trigger AI Overviews and break down the surfaced content to help you optimize for maximum exposure.
Entity research: We uncover the key entities in your space and use those insights to shape how your brand is recognized, connected, and prioritized by AI systems.
Brand perception across platforms: We evaluate how platforms like ChatGPT, Gemini, and Copilot describe your brand and refine your positioning to influence that narrative.
Competitive visibility: We identify which businesses AI recommends for your priority topics and queries, analyze their positioning, and uncover opportunities for growth.
Source tracking: We monitor which sites AI engines pull from, helping you prioritize the high-trust sources that influence retrieval.
Develop Entity-Based Content Strategy
We go beyond keywords to build content around the entities, topics, and relationships that define your brand’s expertise. This helps AI systems understand what your brand is known for and when to surface it across the user journey.
Topic clusters and pillar pages: Built around key entities to establish topical authority.
Internal linking strategy: Reinforces semantic relationships between concepts.
Referenced entities: Incorporates well-known brands, people, and topics in your space.
Entity gap analysis: Identifies underrepresented concepts and fills content gaps.
Full-funnel mapping: Supports visibility across the entire search journey, from discovery to conversion.
Content Structuring for AI Retrival
We optimize how your content is written, formatted, and structured so it’s easy for AI to process, summarize, and retrieve. From conversational formats to semantic clarity, we design content for the way people (and LLMs) search.
Answer-ready formatting: Clear headings, structured Q&A, bullet points, and tables designed for featured snippets and AI Overviews.
Readable flow: Short paragraphs, simplified language, and natural phrasing for easier AI processing and summarization.
Content aligned with search intent: Designed to meet user needs across the journey, whether discovery, comparison, or conversion.
High-impact formats: Optimization of FAQs, reviews, and decision-stage content types that perform well in AI-generated results.
Semantic optimization: Incorporates language patterns and concepts aligned with how LLMs interpret context and meaning.
Continuous refinement: Ongoing updates based on evolving AI behavior, query formats, and content gaps.
Structured Data & EEAT
Structured data helps search engines and AI systems better interpret your content and connect it to known entities. We implement schema to reinforce topical relevance, support retrievability, and improve your chances of being surfaced in rich results and AI-informed features like AI Overviews.
Core entity markup (Organization, Product, Person): Defines your brand, offerings, and key individuals so your content connects to AI’s trusted knowledge sources.
Article markup: Structures details like author, publish date, and featured image to help search engines and AI systems understand, cite, and summarize your content.
FAQPage schema: Formats your Q&A content for featured snippets and makes it easier for AI to extract clear, structured answers.
Review markup: Surfaces your social proof with star ratings and customer feedback to build trust and drive engagement.
Service schema: Helps categorize and contextualize your offerings so they’re easier to find in both search and generative responses.
Technical SEO & UX
A solid technical foundation ensures your content can be crawled, understood, and retrieved by both traditional search engines and AI systems. We optimize your site structure and metadata to remove barriers and support visibility across all search experiences.
Crawl and indexability fixes: Address broken links, sitemap errors, and blocked resources to ensure smooth content discovery.
Crawl path optimization: Use internal linking and structured sitemaps to prioritize your most valuable content for retrieval.
Semantic HTML and metadata: Implement clean, descriptive tags and structure (titles, headers, alt text) to improve content interpretation and visibility.
Performance optimization: Ensure fast, mobile-friendly experiences that meet modern technical and AI-driven usability standards.
Custom Robots.txt: Enable and monitor bots like GPTBot and PerplexityBot to support inclusion in AI-driven search results.
Brand Mentions & Citations
LLMs need context. We secure meaningful mentions in AI-referenced publications, datasets, discussions and position you in the forums, platforms, and social spaces that LLMs actively reference to reinforce your brand’s authority and relevance in the sources AI trusts.
Branded citations: Earn placements in industry publications that are frequently referenced by AI systems.
Contextual alignment: Ensure your brand is mentioned alongside relevant entities, topics, and competitors in your space.
Support for entity recognition: Strengthen brand associations through consistent, well-positioned mentions across the web.
Semantic consistency across platforms: Maintain brand and entity alignment across social bios, posts, and shares.
Cross-platform retrievability: Ensure your presence is discoverable across the channels that shape AI output.
Our Approach to Generative Engine Optimization
At Exalt Growth, we deliver Generative Engine Optimization (GEO) through a systematic, AI-aligned framework that helps SaaS companies become discoverable, trustworthy, and referenced across generative search platforms like Google SGE, ChatGPT, Perplexity, and more.
How We Deliver
First, we align with your product, business model, challenges, and growth motions. Then we gain an understanding of your customer profiles, user pain points, and the buyer journey before analyzing your search visibility and current approach to SEO/GEO.
GEO begins with a deep semantic analysis of your SaaS offering and market. We map relevant entities, cluster topics around user intent, and build content architectures designed to surface in AI-generated search responses.
Our delivery combines entity-based content creation, technical structuring, and GEO-specific schema implementation.
Innovations That Set Us Apart
- Bespoke GEO Tools and Workflows
We go beyond standard SEO tooling with GEO-specific technologies and simulations designed to map and test your content's performance in real AI environments.
- LLM Prompt-Testing Workflows
We don’t just publish we simulate. Our team uses proprietary prompts in tools like ChatGPT and Perplexity to analyze what gets cited, how answers are framed, and where gaps lie then refine content to mirror those triggers.
- GEO Schema Layering
We layer advanced schema across entity-defined pages to increase their likelihood of being parsed, indexed, and selected in AI summaries. This includes sameAs, about, reviewedBy, and more structured in a way that maximizes visibility in generative engines.
- SERP-to-SGE Content Audits
We assess what content ranks traditionally but fails to appear in generative formats, then apply our GEO system to bridge that gap helping clients double their organic exposure across multiple engines.
Quality Control Processes
Every piece of content and technical element is reviewed across 3 vectors:
- LLM discoverability – Does it satisfy generative answer engines?
- Topical authority – Does it reinforce entity relationships?
- Structured clarity – Is it technically aligned with AI parsers and schema expectations?
Content is tested using simulated prompts and SGE query triggers before launch.
Team Expertise & Training
Our founder, who you'll be directly working with is a specialist trained in:
- LLM behavior analysis
- Search engine schema architecture
- AI discovery optimization techniques
- Natural Language Processing
Let Exalt Growth future-proof your content strategy with Generative Engine Optimization that meets the new standards of AI search.
Improve Your LLM Visibility
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
There are now multiple ways prospects can discover your brand through AI search, and that list keeps growing:
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Google AI Overviews
- Google AI Mode
Here's a more detailed look:
What is GEO?
- Generative Engine Optimization (GEO) involves tailoring website content to be readily used by AI search engines when answering user queries. This process is about ensuring your brand appears in AI-generated results when users search for related products, services, or expertise. GEO is not a replacement for SEO, but rather a complementary strategy that leverages AI's ability to synthesize information.
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Why is GEO important?
- AI-driven search engines are increasingly popular, and users are relying on them for information.
- GEO helps ensure your website content is visible and accessible to these AI systems.
- By optimizing for AI search, you can increase your website's visibility and attract more targeted traffic.
Key aspects of GEO:
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1. Content Contextualization:
- Ensure your content is clear, contextually relevant, and aligns with search intent.
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2. Information Synthesis:
- Focus on providing comprehensive, in-depth information that AI can synthesize and use to create answers.
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3. Brand Authority:
- Build a strong brand presence and authority to increase the likelihood of being cited by AI.
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4. Content Depth:
- Offer unique insights, detailed guides, and proprietary research that AI cannot easily replicate.
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5. AI-Specific SEO:
- Consider factors like how AI interprets content, such as using conversational and semantic keywords.
Examples of AI-driven search engines:
- ChatGPT
- Perplexity
- Gemini
- Copilot
- Google AI Overviews
- Google AI Mode
How does GEO work?
GEO is about making your content "AI-ready" so that it can be easily integrated into AI-generated responses and improve your brand's visibility in the evolving landscape of search and AI-driven information retrieval. Here's a more detailed explanation:
1. Content optimization:
GEO involves tailoring content to be easily understood and integrated by AI, including using keywords, phrases, and entities that align with AI's language processing.
2. Authority and informativeness:
GEO focuses on building authority and informativeness to ensure your content stands out when AI engines generate responses.
3. AI-driven search engine optimization:
GEO involves understanding how AI models choose what to include in answers and optimizing content accordingly.
GEO vs SEO: Key Differences
Purpose
SEO optimizes content for traditional search engines like Google Search. GEO optimizes content for AI-driven engines like Google SGE, ChatGPT, and Perplexity.
Primary Engine
SEO focuses on organic rankings in search engine results pages (SERPs). GEO focuses on surfacing content inside AI-generated answers and snapshots.
Visibility Focus
SEO aims for ranking positions and click-throughs. GEO aims for inclusion, citation, and summarization inside AI outputs to drive brand visibility without needing clicks.
Is GEO Replacing SEO?
No, GEO is not replacing SEO but rather complementing it. While SEO remains foundational for traditional search visibility, GEO is becoming important for AI-driven search. Optimizing your website content for both SEO and GEO is key for higher visibility and organic traffic from a range of sources.
Our Proven GEO Strategy for SaaS
Here’s a strong breakdown of how to optimize your website for generative engines like ChatGPT, Google SGE (Search Generative Experience), Perplexity, and other AI-driven discovery tools:
1. Prioritize Semantic SEO and Entity Optimization
Focus on entity-based content rather than just keywords.
- Make sure your brand, products, services, and key topics are connected semantically.
- Use structured data (schema.org) like Organization, Product, FAQ, HowTo, and Article markup to make your content machine-readable.
- Mention relevant people, places, tools, industries, and concepts consistently to help AI understand your brand’s topical authority.
- Align content with Google’s Knowledge Graph & AI-generated summaries.
- Leverage bespoke software solutions to optimize entity connections
2. Craft Conversational, Context-Rich Content
- Write in a natural, question-and-answer format.
- Create FAQs, how-to guides, and problem-solution articles that answer specific user intents.
- Prioritize clarity, brevity, and direct answers early in your content, just like AI models prefer.
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3. Optimize for Featured Snippets and Zero-Click Searches
- Target semantic search patterns and intent-driven AI triggers.
- Target snippet-friendly formats like:
- Bullet points
- Numbered lists
- Short paragraphs (40–60 words) that summarize answers.
- Use headers (H2/H3) structured around natural search questions.
4. Increase Source Credibility and Trust Signals
- Build E-E-A-T (Experience, Expertise, Authority, Trustworthiness) across your site:
- Author bylines and bios
- Source citations
- Awards, certifications, and case studies
- Get contextual backlinks from high-authority publications that AI models crawl.
5. Expand Coverage with Programmatic SEO
- Use dynamic, scalable content frameworks for AI-relevant landing pages.
- Leverage API-driven content syndication to increase data presence across AI models.
- Automate structured FAQ & knowledge base updates for AI crawling.
- This helps create structured breadth across relevant long-tail queries that AI models use to generate comprehensive answers.
6. Optimize Technical SEO for Machine Readability
- Ensure fast page speeds and mobile responsiveness.
- Use proper heading structures (H1, H2, H3 hierarchy).
- Keep your sitemap, robots.txt, and canonical tags clean.
- Implement schema markup wherever possible, especially on knowledge-based content.
7. Create AI-Friendly Content Hubs
- Organize your content into topic clusters around major themes.
- Interlink pages internally with clear, descriptive anchor text.
- Ensure that each cluster builds deep topical authority rather than isolated posts.
8. Monitor and Adapt Based on AI Search Trends
- Track how your brand appears in SGE snapshots, ChatGPT answers, and Perplexity summaries.
- Analyze FAQs, featured snippets, and People Also Ask boxes for new content opportunities.
- Update and refine older content to align with evolving AI summarization models.
Optimizing for generative engines is about building machine-readable authority + creating human-readable value. If you feed the AI the right structured, semantic, and high-trust signals, your brand becomes the preferred source in AI-generated answers.
Why You Need To Invest In GEO
The future of search is AI-driven. Search Generative Experiences and AI engines are replacing static search results with real-time synthesized answers and only a handful of sources will be cited.
Without GEO, your brand risks invisibility at critical discovery moments.
By investing in GEO, you can:
- Capture Top-of-Page AI Visibility
- Build Brand Authority in AI Conversations
- Defend and Expand Your Organic Traffic
- Accelerate High-Intent Lead Generation
- Future-Proof Your Organic Growth Strategy
- Maximize ROI from Existing Content
At Exalt Growth, our Generative Engine Optimization framework ensures your SaaS company isn’t just adapting to the future of AI search, it’s leading it.
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business. We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement. For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Why is Exalt Growth a better choice than other SEO agencies?
Exalt Growth specializes in SaaS SEO with deep expertise in product-led growth, feature-focused content, and full-funnel strategies. Unlike generalist agencies, we tie SEO directly to revenue metrics like MRR and SQLs, not just traffic. Our tailored, non-template strategies and proven case studies (e.g., Dovetail, Cascade) show how we drive real growth by aligning SEO with your product and user journey.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded SaaS companies. The majority of our work is done within this space. If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
