SEO Content Services for SaaS
Editorial SEO involves creating high-quality, informative content that aligns with user intent and search engine algorithms, aiming to attract and engage your target audience organically.
Our Editorial SEO service transforms your content into a lead-generating asset by aligning SEO content strategy with your SaaS business goals.
Our SEO Content Service Offering
SEO Discovery & Product Alignment
This process consists of two key phases: gaining a deep understanding of the business and clearly defining the core SEO challenges. By conducting discovery work before setting an SEO strategy, we can ensure our efforts align with business goals, product positioning, and address the most impactful opportunities.
Deliverables:
- Discovery call
- Target audience research
- Persona strategy
- Writing style guide
- Understand product positioning
- Search environment analysis
Content Audit
Audit existing website content, identify gaps and opportunities for optimization. We also analyse how your audience is searching and identify keyword opportunities.
Deliverables:
- Full content audit looking at engagement, links, depth, duplications and conversions.
- Existing website keyword alignment and topical authority
- Keyword research
- Competitor analysis
- EEAT analysis
Strategy Development
Develop content strategy aligned with your SaaS buyer journey, targeting specific funnel stages and optimizing for both search and conversion through strategic topic clustering, internal linking, and content prioritization.
Deliverables:
- Content strategy
- Topical map and authority projections
- Competitor keyword gap analysis
- Content calendar
Content Creation
Producing optimized articles, case studies, and thought leadership with expert-level depth that engage your target personas.
Deliverables:
- Content SEO briefs
- Service/product page content
- Informational articles
- Editor checks
- Client revisions
- EEAT framework
- Establish content workflows
Performance & Reporting
We don’t just produce content we track how it performs and refine based on results. Our reporting process gives you full visibility into what’s working, what’s converting, and where we scale next.
What We Measure:
- Content ROI: Attribution analysis tied to pipeline and ARR contribution
- Conversion Impact: Leads, MQLs, and demo requests driven by content
- Engagement Metrics: Time on page, scroll depth, bounce rate
- Organic Traffic Growth: Page-level and topic-cluster performance
- Keyword Movement: Rankings across informational and mid-funnel terms
How We Report:
- Weekly Metric Updates: Custom reports with GA4, GSC, and CRM data
- Monthly Strategy Reviews: Deep dives into content performance and strategic pivots
Why SaaS Companies Trust us for SEO Content
At Exalt Growth, we don’t just create content, we architect scalable SEO growth engines tailored specifically for SaaS businesses. Our methodology combines deep strategic planning with flawless execution, aligning every piece of content with your Go-to-Market (GTM) motion, product differentiation, and customer journey.
Proven SaaS Growth Results
Dovetail
We helped this Series A SaaS company scale from 30K to 500K+ monthly organic visitors by developing a SEO content strategy focused on topical authority, high-intent queries, and activation-based content.
Cascade
For this B2B SaaS company, we executed a full-funnel SEO program that drove a 670% increase in organic traffic and 16x growth in referring domains, fueling their category dominance and $40 Million Series A raise.
End-to-End SEO Content Systems
We manage the full SEO content lifecycle:
- Editorial content strategy and mapping
- Keyword and topical authority planning
- Content production and optimization
- Programmatic SEO infrastructure
- Performance tracking and CRO
Everything is built with scalability and measurement in mind.
Funnel-Driven Content Mapping
Our content strategies are built around the SaaS buyer journey:
- TOFU: Problem-aware blog content and SEO-led awareness drivers
- MOFU: Use case pages, integrations, and solution-focused explainers
- BOFU: Feature pages, pricing, comparison, and high-converting SEO assets
Each piece is designed to move users from discovery → decision → conversion.
When SaaS teams need predictable, scalable, and defensible growth through SEO, they partner with Exalt Growth.
Request Your Free consultation
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Bespoke Strategy Services
It's time to stop paying generic agencies for a straight out-of-the-box SEO strategy that will not generate results. We 10x Dovetail's organic traffic and scaled Cascade's from Seed to a $29M USD Series A with our strategies. Is your SaaS next?
$699
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
$7,499*
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
$ Bespoke
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
SEO Discovery
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
Strategy Development
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
Strategy Execution
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
How to do SEO for SaaS companies?
Steps to build a world-class SEO strategy for your SaaS company:
- Coordinate a SaaS SEO discovery workshop.
- Create a keyword list and analyze competitors.
- Prioritize your keywords/phrases.
- Map keywords to the buyer journey stages.
- Identify your opportunities and low-hanging fruit.
- Build topic clusters.
- Conduct a gap analysis.
How important is SEO in a SaaS business?
SEO has a pivotal role in driving organic traffic and generating leads for SaaS businesses. With the right approach and tools, SaaS businesses can optimize their website for search engines to improve visibility to potential customers.
Key Aspects of SaaS SEO Content Services:
Benefits of SaaS SEO Content Services:
SEO Content Strategy for SaaS: 10 Steps
1. Align with Business Goals:
Define how SEO content supports broader revenue, acquisition, and retention targets.
2. ICP and Buyer Journey Mapping:
Map Ideal Customer Profiles (ICPs) to stages of the SaaS buyer journey (Awareness → Consideration → Decision).
3. Comprehensive Keyword Research:
Target keywords by funnel stage, search intent, product features, use cases, integrations, and industry-specific needs.
4. Content Funnel Structuring:
Build TOFU (educational), MOFU (evaluative), and BOFU (transactional) content ecosystems.
5. Topic Clusters and Internal Linking:
Create pillar pages with supporting articles linked internally to boost topical authority and improve crawlability.
6. Product-Led Content Integration:
Weave product use cases, templates, demos, and workflows naturally into editorial content to drive organic activation.
7. Programmatic Content Scaling:
Use structured, repeatable frameworks to build hundreds of landing pages around features, industries, and templates (if applicable).
8. On-Page and Semantic Optimization:
Optimize meta titles, descriptions, headings, URL slugs, and internal links while strengthening semantic relationships between pages.
9. Content Refresh and Optimization Loops:
Regularly update existing content to reflect new data, trends, and product updates to maintain or boost rankings.
10. Analytics and Iteration:
Measure performance (rankings, organic sessions, MQLs, signups, CAC) and adapt strategy based on SEO and business outcomes.
Types of SEO Content for SaaS
- Blog Posts
- Feature & Solution Landing Pages
- Use Case Pages
- Comparison Pages
- Alternative Pages
- Customer Stories and Case Studies
- Template Libraries and Tools
- Help Center and Knowledge Base Articles
- Pillar Pages and Topic Clusters
- Glossary and Definition Pages
- Product Update Pages and Changelogs
In essence, SaaS SEO content services are a crucial part of a holistic marketing strategy for SaaS companies, helping them to attract qualified leads, increase organic traffic, and drive revenue growth.
What is SEO content writing services?
Writing for SEO is the process of planning, developing, and optimizing content with the goal of ranking in search engines like Google and Bing.
How much does it cost to pay someone for SEO?
SEO services can cost anywhere between $3,000-$15,000 per month. Most businesses have budgets that range from $500/month to $10,000/month. With average hourly SEO services costing between $100-$300 per hour.
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business. We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement. For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Why is Exalt Growth a better choice than other SEO agencies?
Exalt Growth specializes in SaaS SEO with deep expertise in product-led growth, feature-focused content, and full-funnel strategies. Unlike generalist agencies, we tie SEO directly to revenue metrics like MRR and SQLs, not just traffic. Our tailored, non-template strategies and proven case studies (e.g., Dovetail, Cascade) show how we drive real growth by aligning SEO with your product and user journey.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded SaaS companies. The majority of our work is done within this space. If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
