SaaS SEO Content Services
Our Editorial SEO services focus on creating high-quality, search-optimized content designed to build topical authority, drive organic traffic, and convert visitors into users. We specialize in SaaS-focused editorial content that speaks directly to your Ideal Customer Profile (ICP) at every stage of the buyer journey.
Editorial SEO Services for SaaS
What's Included
Why SaaS Companies Trust us for SEO Content
At Exalt Growth, we don’t just create SEO content – we create scalable growth engines tailored for SaaS businesses. Our approach blends strategic depth with execution excellence, aligning every piece of content with your Go-To-Market (GTM) goals, product strengths, and customer journey.
- Proven Results:
- We helped Dovetail, a Series A SaaS company, grow from 30K to nearly 500K monthly organic visitors by building a product-led content strategy focused on topic authority and activation.
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- For Cascade, we executed a strategic content and SEO program that achieved a 670% increase in organic traffic and 16x growth in referring domains, helping them dominate their category and fuel product-led growth.
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- Product-Led SEO Expertise:
- We integrate your product naturally into SEO-optimized templates, guides, landing pages, and tools that drive real user activation.
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- End-to-End Content Systems:
- From editorial content strategy and programmatic SEO to ongoing optimization and performance tracking, we manage the full SEO content lifecycle with a focus on measurable outcomes.
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- Funnel-Driven Content Mapping:
- Our strategies cover the entire SaaS buyer journey attracting discovery traffic (TOFU), nurturing prospects (MOFU), and driving conversions (BOFU).
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- SaaS-Specific Focus:
- We specialize exclusively in SaaS growth challenges, so we deeply understand the nuances of SaaS metrics like CAC, LTV, activation rates, and retention. When SaaS companies need predictable, scalable, and defensible growth through SEO, they partner with Exalt Growth.
Bespoke Strategy Services
It's time to stop paying generic agencies for a straight out-of-the-box SEO strategy that will not generate results. We 10x Dovetail's organic traffic and scaled Cascade's from Seed to a $29M USD Series A with our strategies. Is your SaaS next?
$699
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
$7,499*
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
$ Bespoke
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
SEO Discovery
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
Strategy Development
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
Strategy Execution
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
Request Your Free consultation
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
How to do SEO for SaaS companies?
Steps to build a world-class SEO strategy for your SaaS company:
- Coordinate a SaaS SEO discovery workshop.
- Create a keyword list and analyze competitors.
- Prioritize your keywords/phrases.
- Map keywords to the buyer journey stages.
- Identify your opportunities and low-hanging fruit.
- Build topic clusters.
- Conduct a gap analysis.
How important is SEO in a SaaS business?
SEO has a pivotal role in driving organic traffic and generating leads for SaaS businesses. With the right approach and tools, SaaS businesses can optimize their website for search engines to improve visibility to potential customers.
Key Aspects of SaaS SEO Content Services:
Benefits of SaaS SEO Content Services:
SEO Content Strategy for SaaS: 10 Steps
1. Align with Business Goals:
Define how SEO content supports broader revenue, acquisition, and retention targets.
2. ICP and Buyer Journey Mapping:
Map Ideal Customer Profiles (ICPs) to stages of the SaaS buyer journey (Awareness → Consideration → Decision).
3. Comprehensive Keyword Research:
Target keywords by funnel stage, search intent, product features, use cases, integrations, and industry-specific needs.
4. Content Funnel Structuring:
Build TOFU (educational), MOFU (evaluative), and BOFU (transactional) content ecosystems.
5. Topic Clusters and Internal Linking:
Create pillar pages with supporting articles linked internally to boost topical authority and improve crawlability.
6. Product-Led Content Integration:
Weave product use cases, templates, demos, and workflows naturally into editorial content to drive organic activation.
7. Programmatic Content Scaling:
Use structured, repeatable frameworks to build hundreds of landing pages around features, industries, and templates (if applicable).
8. On-Page and Semantic Optimization:
Optimize meta titles, descriptions, headings, URL slugs, and internal links while strengthening semantic relationships between pages.
9. Content Refresh and Optimization Loops:
Regularly update existing content to reflect new data, trends, and product updates to maintain or boost rankings.
10. Analytics and Iteration:
Measure performance (rankings, organic sessions, MQLs, signups, CAC) and adapt strategy based on SEO and business outcomes.
Types of SEO Content for SaaS
- Blog Posts
- Feature & Solution Landing Pages
- Use Case Pages
- Comparison Pages
- Alternative Pages
- Customer Stories and Case Studies
- Template Libraries and Tools
- Help Center and Knowledge Base Articles
- Pillar Pages and Topic Clusters
- Glossary and Definition Pages
- Product Update Pages and Changelogs
In essence, SaaS SEO content services are a crucial part of a holistic marketing strategy for SaaS companies, helping them to attract qualified leads, increase organic traffic, and drive revenue growth.
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business.
We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement.
For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Who are the best B2B SaaS SEO agencies?
- Exalt Growth
- Skale
- Accelerate Agency
- Omniscient Digital
- SimpleTiger LLC
- MADX
- Directive
- Single Grain
- Codeless
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded B2B SaaS companies. The majority of our work is done within this space.
If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
