The biography page of Jack Boutchard, SaaS SEO expert and Exalt Growth Founder.
SaaS SEO Experience
Jack Boutchard is a leading SaaS SEO expert who specializes in building scalable, compound growth engines for high-performing B2B SaaS companies. With deep expertise in organic acquisition, product-led SEO, and technical infrastructure, Jack has helped brands like Dovetail and Cascade achieve exponential growth. Ranging from 670% to 878% increases in organic traffic.
He combines a strategic understanding of SaaS GTM models with hands-on execution across content, technical SEO, and AI-driven discovery platforms. His approach is rooted in aligning SEO with business metrics like MRR, CAC, LTV, MQLs, and signups making him not just an SEO tactician, but a true growth partner.
Education
Jack holds a Bachelor’s degree from the University of Technology Sydney, where he majored in Digital Creative Enterprise. He also studied at Saint Mary’s College of California, further deepening his cross-disciplinary foundation in digital strategy, creativity, and business.
Notable Achievements
Dovetail
Dovetail Organic Traffic Growth Graph
Jack joined Dovetail as one of the inagrul members of the growth marketing team, after its $89M Series A raise. This provided a rare opportunity to architect the entire SEO function from the ground up at a high-growth B2B SaaS company. Developing the strategy, executing content and technical improvements, and integrating SEO into the company’s broader go-to-market motion.
Jack joined Cascade in early 2021 as the 24th employee and second member of the marketing team, hired directly by the COO to build the SEO function from the ground up. At the time, Cascade was a growing B2B SaaS platform on the path to product-market fit.
Over the next 12 months, Cascade raised a $40M Series A and scaled to 150+ employees. Jack led the development of a product-led SEO strategy, launching a programmatic template library and use-case content engine that contributed directly to top-of-funnel growth.
Specialized knowledge in optimizing Software-as-a-Service (SaaS) websites and content for search engines. Key aspects of Jack's SaaS SEO expertise:
1. Product-Led SEO
Strategically aligns content with product features and real user workflows turning high-intent searches into sign-ups and activations. Jack builds SEO ecosystems where the product becomes the growth engine.
2. Transactional & Programmatic SEO
Develops scalable SEO architectures that automate landing page creation for use cases, features, integrations, and competitive comparisons capturing BOFU traffic at scale.
3. Generative Engine Optimization
Optimizes content to appear in AI-powered answer engines like Google SGE, ChatGPT, and Perplexity. Jack’s GEO strategies focus on entity structure, prompt testing, and AI citation optimization.
4. Semantic SEO
Leverages natural language processing, entity relationships, and schema markup to create deeply structured content that ranks for complex queries and earns topical authority in competitive SaaS categories.
Approach to SaaS SEO
Jack's methodology involves a top-down approach, aligning SEO strategies with the client’s unique business model and competitive advantages. By focusing on the entire customer journey, from awareness to conversion, I ensure that SEO efforts contribute directly to revenue growth.
You can connect with Jack on LinkedIn to follow his latest insights on SaaS SEO.
Our Editorial Process
At Exalt Growth, our mission is to create and share trustworthy content that helps facilitate organic growth for SaaS businesses. Our content is produced by humans, not AI-powered robots. We have a stringent quality assurance process with every word checked by an expert before it’s published.
Our authors are experienced professionals with proven expertise in SaaS growth.
