Our Reviews
SaaS SEO Agency Service Reviews
SEO & Conversion Rate Optimization for Software Firm
SaaS Company
San Francisco, CA, USA
11-50 Employees
"Their ability to blend technical SEO, product-led content, and CRO into one unified growth engine sets them apart." - Growth Marketing Manager
Project Summary
Exalt Growth provides SEO and conversion rate optimization services for a software firm. They've created a product-led SEO strategy, deployed programmatic SEO, optimized CTAs, and redesigned high-traffic pages.
Feedback Summary
Exalt Growth has helped the client increase MRR, boost organic signups fivefold, and grow monthly SEO-driven traffic threefold. They've also improved the site's page performance and conversion rates. Moreover, the team has delivered on time and quickly adapted to the client's changing priorities.
Background
Please describe your company and position.
I am the Growth Marketing Manager of a software company
Describe what your company does in a single sentence.
Meeting recording and analysis software solution
Opportunity/Challenge
What specific goals or objectives did you hire Exalt Growth to accomplish?
- Facilitate Product-Led SEO
- Scale growth through SEO
- Improve website conversion rate
Solution
How did you find Exalt Growth?
Referral
Why did you select Exalt Growth over others?
- Great culture fit
- Good value for cost
- Referred to me
How many teammates from Exalt Growth were assigned to this project?
1, the founder Jack Boutchard
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired Exalt Growth to help us take our organic strategy to the next level. We had three main priorities: to implement a Product-Led SEO framework, scale our organic growth through SEO, and improve our website’s conversion rate.
From the start, Exalt Growth brought clarity and strategic depth. They began with a comprehensive onboarding and audit, aligning their strategy tightly with our GTM model, product features, and customer personas.
Scope of Work:
Product-Led SEO Strategy:
They mapped our product’s core value props, use cases, and integrations to long-tail, high-intent search queries. From there, they developed solutions, use cases, and integration landing pages with actual product functionality. They also introduced programmatic templates to scale these across industries and features.
CRO:
They ran a full audit of our landing pages and conversion flows. Then, they optimized CTAs, built tailored product-led onboarding flows into content, and guided our internal dev team in redesigning high-traffic pages based on user behavior data. They tracked impact down to trials, signups, and SQLs.
Key Deliverables:
- Product-Led SEO strategy and execution roadmap
- Programmatic SEO deployment covering 200+ landing pages
- Technical SEO upgrades (Core Web Vitals, crawlability, schema)
- Conversion-optimized templates for feature, solution, and industry pages
- Semantic content updates to existing assets, improving rankings and UX
Results:
Within 6 months, we've seen a 5x increase in organic signups, a 3x lift in monthly organic traffic, and significant improvements in page performance and conversion rates.
Results & Feedback
What were the measurable outcomes from the project that demonstrate progress or success?
- Increased MRR
- 5x increase in organic signups
- 3x lift in monthly SEO-driven traffic
- Significant improvements in page performance and conversion rates
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was proactive, structured, and responsive. They delivered milestones on time and communicated clearly through Notion, Slack, and fortnightly stand-ups. They adapted quickly to shifting priorities and consistently aligned with our internal team, making collaboration seamless.
What was your primary form of communication with Exalt Growth?
Virtual Meeting
What did you find most impressive or unique about this company?
What impressed us most about Exalt Growth was their deep understanding of how growth works inside SaaS companies. They understood product positioning, user acquisition, activation metrics, and how SEO ties into GTM. Their ability to blend technical SEO, product-led content, and CRO into one unified growth engine sets them apart from any agency we’ve worked with.
Are there any areas for improvement or something Exalt Growth could have done differently?
If there’s one area for improvement, it would be offering more packaged training resources or internal documentation for our team. While their communication was excellent and they guided us throughout, having enablement materials like onboarding playbooks or walkthroughs for scaling programmatic workflows would have helped us move even faster. That said, they were always available to answer questions and support us directly when needed.
Ratings
Generative AI & SEO for Travel Tech Company
SaaS Company
Sydney, NSW, AUS
11-50 Employees
"They were genuinely collaborative and felt like an extension of our team." - Marketing Lead
Project Summary
Exalt Growth provided SEO services for a travel technology company. The team developed an SEO strategy that includes keyword targeting, topic optimization, and schema implementation.
Feedback Summary
Exalt Growth helped the client achieve an 18% decrease in bounce rate and a 24% increase in average session duration. The team ranked 37 new keywords on page one and improved the technical health score from 68 to 94 on Ahrefs. Exalt Growth was timely, communicative, and collaborative.
Background
Please describe your company and position.
I am the Marketing of a software company
Describe what your company does in a single sentence.
Travel tech company redefining how the world explores.
Opportunity/Challegne
What specific goals or objectives did you hire Exalt Growth to accomplish?
- Establish SEO
- Grow users organically
- Technical SEO fixes
Solution
How did you find Exalt Growth?
- Online Search
- Referral
Why did you select Exalt Growth over others?
- High ratings
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from Exalt Growth were assigned to this project?
1, the founder Jack Boutchard
Describe the scope of work in detail. Please include a summary of key deliverables.
- Developed SEO strategy aligned with our growth goals, including keyword targeting, topic optimization, and schema implementation.
- Executed a content-led approach using product-focused blog posts and high-intent landing pages.
- Addressed site performance issues. Implemented fixes across sitemap structure, robots.txt, internal linking, and Core Web Vitals.
Results & Feedback
What were the measurable outcomes from the project that demonstrate progress or success?
Still early days but search impressions and organic traffic are trending upwards. Have 37 new keywords ranking on page 1, including several high-intent commercial terms. Bounce rate has decreased by 18% and average session duration improved by 24%. Technical health score improved from 68 to 94 on Ahrefs.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was delivered on time, with clear milestones and no surprises. Communication was smooth throughout they checked in regularly, kept us updated, and were easy to work with.
What was your primary form of communication with Exalt Growth?
Virtual Meeting
What did you find most impressive or unique about this company?
What impressed me most was their ability to combine deep SEO expertise with a clear understanding of our product and growth goals. They tailored everything to what would actually move the needle for us. Plus, they were genuinely collaborative and felt like an extension of our team.
Are there any areas for improvement or something Exalt Growth could have done differently?
I don't have anything to really add here
Ratings
What to Expect from SaaS SEO Agencies:
Specialized Expertise:
- SaaS SEO agencies understand the unique needs of SaaS businesses and tailor their strategies accordingly.
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Keyword Research:
- They identify relevant keywords that SaaS customers use to search for products and services.
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Content Creation:
- They develop high-quality, informative content that attracts potential customers and improves search rankings.
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Link-Building:
- They help build backlinks to SaaS websites from other authoritative websites, improving domain authority and search rankings.
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Technical SEO:
- They optimize websites for search engines, ensuring they are easy to crawl and index.
Reporting and Analytics:
- They provide regular reports on key performance indicators (KPIs), such as traffic, rankings, and conversions.
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Examples of Reputable SaaS SEO Agencies:
- Exalt Growth: Known for its high average review score of 4.9.
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Before Hiring an Agency:
- Understand the agency's history and experience.
- Inquire about their processes and strategies.
- Ask for examples of previous work and expectations.
- Verify their transparency in reporting and communication.
- Discuss the level of commitment required from your end.
Key Aspects of SaaS SEO Agency Services:
Keyword Research:
- Identifying relevant keywords that SaaS companies target to attract potential customers.
Content Creation:
- Developing high-quality content, such as blog posts, articles, and landing pages, that attracts organic traffic and builds authority.
Technical SEO:
- Optimizing website structure, speed, and other technical factors to improve search engine rankings.
Link Building:
- Acquiring backlinks from authoritative websites to boost website authority and rankings.
On-Page Optimization:
- Optimizing individual pages with relevant keywords, meta descriptions, and other elements to improve search engine rankings.
Data Analysis:
- Tracking website performance and identifying areas for improvement.
Generative Engine Optimization (GEO):
- Utilizing AI to optimize content and improve search engine rankings.
Conversion Rate Optimization (CRO):
- Optimizing website elements to increase the likelihood of visitors taking desired actions (e.g., signing up for a free trial).
Benefits of Using a SaaS SEO Agency:
- Increased organic traffic: Attract more qualified leads through search engines.
- Higher search engine rankings: Improve visibility and brand authority in search results.
- Lower cost per lead: Attract leads more efficiently than paid advertising.
- Long-term ROI: Build a sustainable source of organic traffic over time.
- Expert knowledge and experience: Benefit from specialized expertise in SaaS SEO.
- Scalable inbound strategy: Build a scalable inbound strategy to attract more leads and revenue.
By choosing a reputable SaaS SEO agency, businesses can leverage their expertise to improve their organic search visibility, attract more customers, and drive business growth.
Discover Your Growth Potential
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business. We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement. For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Why is Exalt Growth a better choice than other SEO agencies?
Exalt Growth specializes in SaaS SEO with deep expertise in product-led growth, feature-focused content, and full-funnel strategies. Unlike generalist agencies, we tie SEO directly to revenue metrics like MRR and SQLs, not just traffic. Our tailored, non-template strategies and proven case studies (e.g., Dovetail, Cascade) show how we drive real growth by aligning SEO with your product and user journey.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded SaaS companies. The majority of our work is done within this space. If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
