SaaS SEO Services
Bespoke Strategy Services
It's time to stop paying generic agencies for a straight out-of-the-box SEO strategy that will not generate results. We 10x Dovetail's organic traffic and scaled Cascade's from Seed to a $29M USD Series A with our strategies. Is your SaaS next?
$699
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
$7,499*
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
$ Bespoke
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
SEO Discovery
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
Strategy Development
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
Strategy Execution
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
Our SaaS SEO Strategy Process
Market Research & Analysis
Understanding your product, ICPs, and competitive landscape to establish the foundation of your bespoke SaaS SEO strategy.
Key Actions:
- Conduct deep dives into your business model, positioning, and product functionality.
- Identify SEO levers and SEO growth potential.
- Analyze the SEO landscape to uncover keyword gaps and positioning opportunities.
Outcomes:
- Detailed report on product features, differentiation, and positioning opportunities in search.
- Defined SEO levers and guide on how to leverage them to drive growth.
- Competitor matrix + keyword landscape with growth opportunities and gaps.
Technical SEO Foundation
Before we scale, we ensure your website is technically sound, indexable, and optimized for both users and search engines.
Key Actions:
- Full Technical SEO audit across site architecture, speed, schema, robots.txt, and crawlability.
- Content audit addressing cannibalization and search intent for key terms.
Outcomes:
- Faster page loads, better Core Web Vitals scores.
- Clean indexation, no crawl waste or duplicate content.
- Structured data to power enhanced listings in search (FAQ, SoftwareApplication).Robust robots.txt and XML sitemap coverage.
Keyword Research & Entity Mapping
We identify high-intent, opportunity-rich keywords and map them to the buyer journey and your product offering.
Key Actions:
- Search intent-focused research categorized by TOFU, MOFU, BOFU.
- Alignment with internal teams to understand customer pain points and motivations.
- Cluster formation by topics, product features, use cases, industries, integrations.
Outcomes:
- Strategic keyword database segmented by intent, volume, and priority.
- Clear alignment between search behavior and product benefits.
Strategy Development
We connect SEO to overarching business goals by building a layered strategy that drives both visibility and revenue.
Key Actions:
- Define measurable goals aligned with your GTM and revenue objectives.
- Create an execution playbook that ladders tactics up to business metrics.
Outcomes:
- A documented SaaS SEO strategy tied to clear KPIs and ROI models.
- Tactical roadmap and editorial calendar aligned with business priorities.
- Forecasted performance metrics by funnel stage and intent category.
Read more about how we approach and develop strategy and tactics
Efficient Execution
We manage execution end-to-end with an in-house team ensuring quality, speed, and strategic continuity.
Key Actions:
- In-house content production, optimization, and technical implementation.
- Agile workflow with async updates and strategic oversight.
Outcomes:
- Full 0–1 SEO rollout without founder/operator bottlenecks.
- Integrated Slack comms + weekly reporting for visibility and collaboration.
- Scalable operations across site types, verticals, and funnel stages.
Continuous Analysis & Optimization
We don’t just report, we act. Every insight loops back into improved performance.
Key Actions:
- Ongoing analysis of rankings, conversion paths, and user behavior.
- Real-time updates through GA4, GSC, Looker Studio, and rank trackers.
Outcomes:
- Conversion attribution from SEO efforts to MQLs, trials, and revenue.
- SEO visibility reports by page, keyword, and funnel stage.
- Continuous UX, CRO, and technical SEO improvements.
- Quarterly strategy reviews + growth layer recommendations.
What our Clients Say
“Their ability to blend technical SEO, product-led content, and CRO into one unified growth engine sets them apart.”
“They were genuinely collaborative and felt like an extension of our team.”
SaaS SEO Experts
About Me
I’m Jack Boutchard, the founder of Exalt Growth and an expert in scaling SaaS companies through predictable, high-impact SEO strategies. With a proven track record of driving 10x organic growth, I help startups move from Seed to Series A and beyond using SEO frameworks designed for long-term success, seamlessly integrating with your go-to-market strategy.
My Personal Service Guarantee
At Exalt Growth, you’re not getting a cookie-cutter SEO plan, you’re getting a bespoke strategy tailored to your SaaS growth levers, developed to align with your GTM approach. Unlike other agencies that pass off work to junior SEOs, I personally develop your strategy to ensure high-impact execution and measurable results.
Request Your Free consultation
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
What is SaaS SEO Services?
SaaS SEO services involve optimizing software-as-a-service websites to rank higher in search engine results pages (SERPs), drive organic traffic, and attract qualified leads. This involves specialized strategies like keyword research, content optimization, link building, and technical SEO, tailored to the unique challenges and opportunities of the SaaS industry.
Key Aspects of SaaS SEO Services:
1. Keyword Research & Intent Mapping
Identify high-intent, pain-point-driven keywords aligned with the SaaS buyer journey, from awareness to conversion.
2. Content Creation & Optimization
Develop authoritative, search-optimized content that educates users, solves problems, and drives product discovery.
3. Technical SEO
Ensure the website is fast, crawlable, mobile-responsive, and structured for scalability critical for SaaS platforms.
4. Strategic Link Building
Earn authoritative backlinks through thought leadership, digital PR, and SaaS-specific outreach to boost domain authority.
5. Product-Led SEO
Integrate SEO directly with product features, use cases, and user behavior to drive bottom-funnel traffic and conversions.
6. Content Repurposing
Transform blog posts into support docs, guides, and videos to extend reach across channels and SERPs.
7. Lead Generation SEO
Create BOFU content (e.g., alternatives, pricing, integration pages) that converts search traffic into MQLs and trials.
8. Local SEO (If Applicable)
Target geo-specific queries for SaaS companies with local presence, partners, or compliance requirements.
Benefits of SaaS SEO:
Lower Customer Acquisition Costs (CAC)
Organic SEO reduces dependency on paid ads, driving sustainable lead flow with compounding returns.
Stronger Brand Authority
High-ranking content builds credibility and positions your SaaS as a category leader.
Long-Term Organic Growth
Unlike paid channels, SEO compounds over time, fueling a predictable pipeline of signups and trials.
Better User Experience
SEO improvements often translate into faster sites, clearer navigation, and content that truly matches user intent.
How is SEO for SaaS Companies Different?
• Longer buying cycles → Need nurturing content & retargeting support
• Multiple personas → Requires tailored content for each
• PLG motion → Users search for features, integrations, comparisons
• International expansion → SEO supports multi-region scalability
Why is SaaS SEO important?
- Attracts organic traffic and reduces reliance on paid advertising.
- Builds brand authority and trust with potential customers.
- Provides a sustainable way to attract qualified leads and drive sales.
- Helps SaaS companies stand out in a competitive market.
SaaS SEO Case Studies
At Exalt Growth, we focus on SaaS SEO strategies that drive measurable outcomes: more signups, demos, MRR, and pipeline. Whether you’re targeting early-stage users or enterprise buyers, our SEO work is tied directly to business impact, not vanity metrics.
Here’s a look at real SaaS companies we’ve helped scale using proven, revenue-focused SEO frameworks.
Enterprise SaaS - Scaling Through Programmatic, Product-Led SEO
Learn how we grew Cascade, a $29M USD Series A funded B2B SaaS company, through Product-Led SEO. This case study will show you how we addressed the challenge of creating a category and the strategy and tactics we implemented to achieve a 670% increase in monthly organic traffic + more.
B2B/C SaaS - 10x Organic Traffic Through Editorial SEO
Discover how we scaled Dovetail, a $63M USD Series A funded B2B SaaS company's monthly organic traffic nearly 900% by establishing SEO as a predictable, sustainable growth channel. In this case study, you'll learn the strategy and tactics we implemented to tackle the core challenge of capturing the markets adjacent to research.
SaaS SEO Services We Offer
We specialize in full-funnel SaaS SEO services tailored for startups and scaling software companies:
How to Choose the Right SaaS SEO Agency
Not all SEO agencies are built for SaaS and choosing the wrong one can mean wasted budget, misaligned strategy, and zero impact on pipeline. The right SaaS SEO partner should understand your business model, speak the language of product-led growth, and build a roadmap that drives measurable MRR.
Here’s what to look for, what to ask, and red flags to avoid when selecting your ideal growth partner.
What to Look For in a SaaS SEO Agency
- Experience with SaaS business models and growth stages
- Proven track record in technical SEO and content strategy
- Ability to tie SEO efforts to actual revenue impact
Questions to Ask Before Hiring
- How do you approach content for different buyer stages?
- Can you show ROI from past SaaS clients?
- What’s your link building philosophy?
Red Flags to Avoid
- Overpromising on ranking guarantees
- Cookie-cutter audits with no SaaS context
- Lack of reporting tied to pipeline
Ready to Scale? Get Expert SaaS SEO Services
If you're ready to build a predictable, scalable SEO growth engine for your SaaS company, we're here to help. Contact us today to book a free strategy call and see how we can unlock your next stage of growth.
SaaS SEO Services FAQs
What is SaaS in SEO?
SaaS SEO is the process of improving your website's visibility by ranking it high in search engines. Through ranking higher in search engine results pages (SERPs) potential customers can find your product easier when searching for information related to your SaaS solution.
What are the 3 types of SEO services?
The 3 types of SEO are on-page, off-page, and technical.
- On-Page SEO: Is where content reign supreme.
- Technical SEO: All about scalability and core web vitals.
- Off-Page SEO: The power of authority through link building.
How much does SEO cost in Australia?
SEO can cost anywhere from $3,000 to $15,000 a month based on your product, competition, target market, SEO goals, and more.
How is SaaS SEO different from traditional SEO?
SaaS SEO differs from traditional SEO because it requires a more specialized approach. SaaS companies need to focus on content tailored to their audience and keywords that are relevant to their product or service in order to rank high in SERPs.
What is an SaaS example?
Software-as-a-Service deliver software applications online, allowing users to access and use them without worrying about underlying infrastructure or maintenance. Examples include email services, customer relationship management (CRM) systems, and office productivity tools.
What are the 3 C's of SEO?
Content, code and credibility.
How to find keywords for SaaS SEO?
8 Practical methods for SaaS SEO keyword research:
- Dig into Google Ad converters
- Use reviews to get the voice of the customer (VoC)
- Focus on jobs to be done
- Analyze competitor keywords
- Analyze sales calls
- Dig into competitor's PPC keywords
- Consider adjacent use cases
- The Industry is not needed
What is a SaaS SEO agency?
A SaaS SEO agency specializes in helping software companies grow their organic traffic and leads by optimizing their website, content, and search visibility.
How much do SaaS SEO services cost?
Most agencies charge $3,000–$10,000/month depending on scope, but pricing can vary based on the size and goals of your business.
How long does SEO take to show results?
SEO typically takes 3–6 months to see early traction, with compounding results over time.
Is SEO worth it for early-stage SaaS?
Yes, especially if you're building a PLG motion or targeting a competitive niche. Early SEO investment sets a strong foundation for scalable growth.
What are the three types of SEO services?
The 3 types of SEO are on-page, off-page, and technical.
How is SaaS SEO different from traditional SEO?
SaaS SEO requires a more specialized approach. SaaS companies need to focus on content tailored to their audience pain points and keywords that are relevant to their product.
What is the difference between programmatic SEO and SEO?
Programmatic SEO involves the use of automation and data-driven processes to generate and optimize content at scale, unlike traditional SEO, which focuses on individual pages.
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business. We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement. For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Why is Exalt Growth a better choice than other SEO agencies?
Exalt Growth specializes in SaaS SEO with deep expertise in product-led growth, feature-focused content, and full-funnel strategies. Unlike generalist agencies, we tie SEO directly to revenue metrics like MRR and SQLs, not just traffic. Our tailored, non-template strategies and proven case studies (e.g., Dovetail, Cascade) show how we drive real growth by aligning SEO with your product and user journey.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded SaaS companies. The majority of our work is done within this space. If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
