We implement our proprietary operating system designed specifically for B2B SaaS companies that rewires how your company is understood by search engines, LLMs, and AI agents.
Build the Fundamentals for AI-Era Visibility
Build the Engine & Prove Pipeline Impact
Category Leadership, Moats & ARR Attribution
Discover how we scaled Dovetail, a $63M USD Series A funded B2B SaaS company's monthly organic traffic nearly 900% by establishing SEO as a predictable, sustainable growth channel.
In this case study, you'll learn the strategy and tactics we implemented to tackle the core challenge of capturing the markets adjacent to research.
Learn how we grew Cascade, a $29M USD Series A funded B2B SaaS company, through Product-Led SEO.
This case study will show you how we addressed the challenge of creating a category and the strategy and tactics we implemented to achieve a 670% increase in monthly organic traffic + more.


Audit approach to SEO and isolates SEO from business challenges.
Top-down approach to SEO addressing core business challenges.
Can't forecast or ladder strategy up to revenue.
Clear forecast and reporting connecting strategy to revenue impact.
Implements same cookie cutter strategies in isolation from business.
Bespoke strategy tailored to your SaaS levers that integrates with GTM approach.
No knowledge of SaaS nuances, taking same approach to every client.
100% SaaS focused agency with highly contextual experience and expertise.
SaaS growth is a foreign language to these generic SEO agencies.
Understand how SEO fits into existing SaaS growth motions and models.
No personal guarantee, junior account manager developing your strategy.
Personal service guarantee, founder developed strategy.
About the Founder
I’m Jack Boutchard, the founder of Exalt Growth and an expert in scaling SaaS companies organically through predictable, high-impact systems. With a proven track record of driving 10x organic growth, I scale funded startups from Seed to Series A and beyond using SEO systems & frameworks designed for long-term success, seamlessly integrating with your go-to-market strategy.
Founder Guarantee
At Exalt Growth, you’re not getting a cookie-cutter SEO plan, you’re getting a bespoke strategy tailored to your SaaS growth levers, developed to align with your GTM approach. Unlike other agencies that pass off work to junior SEOs, I personally develop your strategy to ensure high-impact execution and measurable results.
We combine traditional SaaS SEO with Generative Engine Optimization (GEO) into one system. Most agencies optimize for Google rankings alone. We optimize for visibility across traditional search AND AI engines like ChatGPT, Perplexity, and Google AI Mode. Your brand becomes the default answer wherever buyers or their AI agents search.
Look for proven SaaS experience, measurable case studies, and PLG knowledge. In 2025, also evaluate their GEO capabilities. Can they track AI search visibility? Do they understand entity optimization? Agencies focused only on traditional rankings will leave you invisible in the fastest growing search channels.
Critical, but expanding. Traditional SEO drives compounding organic traffic and reduces CAC. However, buyers increasingly research through AI tools before validating in traditional search. A complete strategy now requires visibility in both channels.
SaaS SEO targets the entire buyer journey with product led content, feature pages, and use case targeting. The newest evolution is optimizing for AI retrieval, where content competes as chunks rather than pages to become the source AI engines cite.
GEO optimizes your brand for visibility in AI search experiences like ChatGPT, Google AI Mode, and Perplexity. Unlike traditional SEO which ranks pages, GEO gets your content cited when AI systems generate answers. This requires entity optimization, structured data, and content designed for LLM retrieval.
The best SEO agencies for B2B SaaS specialize exclusively in SaaS rather than serving all industries. They understand product led growth, SaaS buyer journeys, and how to align SEO with GTM motions from Seed through Series C. Exalt Growth is a specialized SEO and GEO consultancy for B2B SaaS with documented 10x organic growth results for companies like Dovetail and Cascade. We combine traditional SEO with AI search visibility to make your SaaS the default answer wherever buyers search.
Exalt Growth has documented case studies showing 10x organic growth for Series A funded B2B SaaS companies including Dovetail and Cascade. These documented case studies show specific metrics: traffic growth, MQL increases, and revenue impact tied directly to the SEO work.
We work exclusively with B2B SaaS companies from Seed through Series C. Our clients are typically growth stage companies ready to build predictable organic acquisition channels. We partner with founders, growth leaders, and marketing teams who want to own their category in both traditional and AI search.