SaaS SEO Services
Building your growth engine
We help B2B SaaS companies become the default answer wherever their buyers search. From Google to ChatGPT, Gemini to Perplexity, our AI native SEO systems drive scalable, revenue anchored growth from Seed through Series B and beyond.
Foundation
Build the Fundamentals for AI-Era Visibility
- Discovery: ICP/JTBD mapping, competitor
& opportunity analysis - Technical audit + quick wins
- Strategy + 90-day roadmap
- Entity Graph v1
- Established semantic foundation
Growth
Build the Engine & Prove Pipeline Impact
- Transactional pages & topical content
- Entity Graph v2 & Block Library v1
- Proof Ledger v1 (case studies, benchmarks, claims)
- Review + community seeding
- Continuous feedback loops
Scale
Category Leadership, Moats & ARR Attribution
- Transactional pages & topical content (high-velocity)
- Entity Graph v3 & Block Library v2
- Multi-node distribution
- PLG + CRO experiments
- Proof Ledger v2 + Proprietary dataset
Our Approach to SaaS SEO
Most SEO agencies chase keywords and traffic. We build systems that make your SaaS the default answer wherever buyers and AI agents search.
The Exalt Growth Operating System (EGOS) is a 12 module framework designed specifically for B2B SaaS companies. It transforms your website from a static asset into a compounding growth engine that drives visibility, trust, and revenue across Google, LLMs, and emerging AI search platforms.
We start with strategy, not tactics
Every engagement begins with deep discovery into your market, customers, and competitive landscape. We map your ICPs, jobs to be done, and ARR targets before touching a single page. This ensures every initiative ladders up to commercial outcomes.
We model your category as entities
Rather than optimizing for isolated keywords, we build semantic graphs that connect your brand to the problems you solve, the features you offer, and the industries you serve. This helps both Google and LLMs understand exactly who you are and when to recommend you.
We create content that AI can use
Our Block Factory transforms your expertise into modular, answer ready content blocks: definitions, comparisons, FAQs, and how to guides. These blocks can stand alone, be quoted by LLMs, and interlink seamlessly across your site.
We prove every claim
The Proof System ensures your content is backed by data, customer evidence, and third party validation. AI systems see you as a safe, corroborated source worth citing.
We distribute and validate everywhere
Your brand narrative gets consistently distributed across Google, LLMs, review sites, and communities. Authentic signals from forums, reviews, and discourse reinforce your credibility in ways that AI systems amplify.
We tie everything to revenue
Every page, every block, every optimization connects to pipeline and ARR. We track leading indicators like LLM citations and snippets alongside lagging indicators like PQLs, SQLs, and closed revenue.
The result: a living system where each action strengthens the next, creating a compounding loop of visibility, authority, and growth that competitors cannot replicate.
What our Clients Say
“Their ability to blend technical SEO, product-led content, and CRO into one unified growth engine sets them apart.”
“Helped us avoid a lot of minefields and helped us show up on Perplexity + OpenAI in less than 60 days.”
“They were genuinely collaborative and felt like an extension of our team.”
SaaS SEO Experts
About Me
I’m Jack Boutchard, the founder of Exalt Growth and an expert in scaling SaaS companies through predictable, high-impact SEO strategies. With a proven track record of driving 10x organic growth, I help startups move from Seed to Series A and beyond using SEO frameworks designed for long-term success, seamlessly integrating with your go-to-market strategy.
My Personal Service Guarantee
At Exalt Growth, you’re not getting a cookie-cutter SEO plan, you’re getting a bespoke strategy tailored to your SaaS growth levers, developed to align with your GTM approach. Unlike other agencies that pass off work to junior SEOs, I personally develop your strategy to ensure high-impact execution and measurable results.
Ready to Build Your Organic Growth Engine?
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Our SaaS SEO Services
Strategy and Roadmapping
Align SEO with your GTM motion
We develop comprehensive SEO strategies mapped to your go to market stages. Whether you are establishing product market fit, scaling acquisition, or expanding into new segments, your SEO roadmap evolves with your business objectives.
What we deliver:
- Competitive landscape and opportunity analysis
- Keyword strategy tied to your ICP and buyer journey
- Content prioritization framework with ROI projections
- Quarterly OKRs and milestone planning
- Cross functional alignment with product, marketing, and engineering
Technical SEO and Site Architecture
Build infrastructure that scales with your growth
SaaS websites face unique technical challenges. Rapid iteration, dynamic content, JavaScript frameworks, and multi product architectures require specialized expertise. We implement technical foundations that support aggressive growth without sacrificing performance or crawlability.
What we deliver:
- Site architecture design for optimal crawl efficiency
- JavaScript rendering and indexation optimization
- Page speed and Core Web Vitals improvement
- Schema markup and structured data implementation
- Staging to production deployment workflows with SEO QA protocols
- Redirect strategy and legacy URL management
Transactional and Solutions SEO
Capture buyers actively searching for solutions
High intent keywords drive pipeline. We build comprehensive coverage across the searches your buyers make when evaluating solutions: features, use cases, comparisons, alternatives, and jobs to be done queries.
What we deliver:
- Solutions page architecture and content strategy
- Feature and use case page optimization
- Comparison and alternatives content
- Integration and ecosystem pages
- Industry and vertical specific landing pages
Content Strategy and Editorial SEO
Establish authority across your topic space
Content builds the topical authority that powers rankings for competitive terms. We develop editorial strategies that demonstrate expertise, generate backlinks, and support buyers throughout their research process.
What we deliver:
- Topic cluster architecture and internal linking strategy
- Editorial calendar aligned to search demand patterns
- Content briefs optimized for both rankings and conversions
- Thought leadership positioning for brand building
- Content refresh and consolidation programs
Generative Engine Optimization (GEO)
Become the default answer in AI search
AI search engines are transforming how buyers discover software. ChatGPT, Gemini, Perplexity, and Google AI Overviews generate answers that may or may not include your brand. GEO ensures you appear in these AI generated responses.
What we deliver:
- Entity mapping and semantic architecture
- Schema deployment for LLM comprehension
- AI citation tracking across major platforms
- Content optimization for retrievability and grounding
- GEO dashboards and visibility monitoring
- Prompt testing frameworks with 100 to 250 query test sets
Our Methodology
Foundation Phase
Establish the technical and strategic groundwork for sustainable organic growth.
Activities:
- Comprehensive technical audit and remediation
- Competitive analysis and opportunity sizing
- Keyword universe development
- Site architecture planning
- Schema and entity foundation deployment
- Baseline measurement and tracking setup
Timeline: 4 to 8 weeks
Growth Phase
Execute against prioritized opportunities to capture market share and build authority.
Activities:
- High priority content development and optimization
- Technical improvements and site speed optimization
- Link acquisition through digital PR and content marketing
- Internal linking architecture refinement
- Ongoing GEO optimization and monitoring
- Weekly sprint execution with monthly strategy reviews
Timeline: Ongoing engagement
Scale Phase
Systematize and expand your organic growth engine across new segments and opportunities.
Activities:
- Programmatic content scaling
- New market and vertical expansion
- Advanced entity and topical authority building
- International and localization strategy
- AI agent and conversational search optimization
- Quarterly governance and roadmap evolution
Timeline: 6+ months into engagement
Why SaaS Companies Choose Exalt Growth
SaaS Specialization
We work exclusively with B2B SaaS companies. Our frameworks, templates, and methodologies are purpose built for software businesses, not adapted from retail or publishing playbooks.
AI Native Approach
We recognized early that search is evolving beyond traditional SERPs. Our integrated SEO and GEO methodology ensures you capture visibility wherever your buyers search, today and as search continues to evolve.
Revenue Anchored Metrics
Traffic is not a business outcome. We tie every SEO initiative to pipeline contribution and revenue impact. Our reporting connects rankings and organic sessions to trials, demos, and closed deals.
Framework Driven Execution
We do not rely on ad hoc tactics or guesswork. Our operating system provides structured workflows, quality standards, and governance protocols that deliver consistent results across engagements.
Technical Depth
SaaS SEO requires genuine technical expertise. We collaborate directly with your engineering teams on architecture decisions, deployment workflows, and performance optimization.
Results We Deliver
Organic Traffic Growth
10x increases in qualified organic traffic within 12 to 18 months for clients who execute against our roadmaps.
Search Visibility
First page rankings for high intent transactional keywords that drive pipeline, not just informational queries.
AI Search Presence
Measurable citation rates in ChatGPT, Gemini, and Perplexity responses for relevant queries in your solution space.
Pipeline Contribution
Organic search established as a predictable, scalable acquisition channel with clear attribution to revenue.
Who We Work With
Ideal Client Profile
Stage: Seed through Series B SaaS companies ready to invest in organic as a growth channel
Team: Marketing leadership committed to organic growth with engineering resources for technical implementation
Product: B2B SaaS with clear use cases and an established or emerging category
Goals: Building predictable, scalable acquisition beyond paid channels and outbound
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Engagement Models
Strategic Consulting
Ideal for teams with in house execution capacity who need expert strategy, frameworks, and guidance.
Includes:
- Comprehensive audit and strategy development
- Quarterly roadmap planning
- Monthly strategy sessions
- Async support and document review
- Access to Exalt Growth frameworks and templates
Full Service Partnership
Ideal for teams who need both strategy and execution support to accelerate results.
Includes:
- Everything in Strategic Consulting
- Content strategy and production management
- Technical SEO implementation oversight
- GEO monitoring and optimization
- Weekly sprint management
- Direct collaboration with your engineering and content teams
Project Engagements
Ideal for specific initiatives like site migrations, architecture redesigns, or GEO audits.
Examples:
- Site architecture redesign and migration
- Technical SEO audit and remediation
- GEO audit and optimization roadmap
- Programmatic SEO system design
- Content strategy and editorial calendar development
Getting Started
Step 1: Discovery Call
We learn about your business, goals, and current organic performance. You learn about our approach and determine if there is a fit.
Step 2: Free SEO Audit
We analyze your site and competitive landscape, delivering actionable insights even if we never work together.
Step 3: Strategy Proposal
Based on our findings, we develop a customized engagement proposal with clear deliverables, timelines, and expected outcomes.
Step 4: Kickoff
We onboard your team, establish communication rhythms, and begin executing against your roadmap.
Frequently Asked Questions
How long before we see results from SEO?
SEO is a compounding investment. Most clients see meaningful traffic improvements within 3 to 6 months, with significant pipeline impact emerging at 6 to 12 months. The timeline depends on your current foundation, competitive landscape, and execution velocity.
Do you guarantee rankings?
We do not guarantee specific ranking positions because no ethical SEO provider can. Search algorithms involve hundreds of factors outside any agency's control. We do guarantee rigorous methodology, transparent reporting, and our full commitment to your organic growth.
How do you measure success?
We establish baseline metrics at engagement start and track progress against organic traffic, keyword rankings, share of search, GEO citation rates, and most importantly, pipeline contribution from organic channels. Monthly and quarterly reporting keeps you informed of progress.
What makes SaaS SEO different from other industries?
SaaS buyers have distinct search behaviors. They research extensively, compare alternatives, seek social proof, and evaluate technical fit. Effective SaaS SEO requires understanding these patterns and building content that serves buyers throughout complex B2B purchase journeys.
How does GEO fit with traditional SEO?
GEO and SEO are complementary, not competing strategies. Strong traditional SEO builds the authority signals and content foundation that AI systems draw from when generating answers. We integrate both into a unified approach that captures visibility across all search surfaces.
Can you work with our existing marketing team and tech stack?
Absolutely. We collaborate closely with in house teams and adapt to your existing workflows, tools, and processes. Our role is to augment your capabilities and provide specialized expertise, not to replace your team.
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business. We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement. For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Why is Exalt Growth a better choice than other SEO agencies?
Exalt Growth specializes in SaaS SEO with deep expertise in product-led growth, feature-focused content, and full-funnel strategies. Unlike generalist agencies, we tie SEO directly to revenue metrics like MRR and SQLs, not just traffic. Our tailored, non-template strategies and proven case studies (e.g., Dovetail, Cascade) show how we drive real growth by aligning SEO with your product and user journey.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded SaaS companies. The majority of our work is done within this space. If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
