Frequently Asked

Questions

Why is Exalt Growth a better choice than other SEO agencies?
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Most SEO agencies approach SEO from an audit mindset, focusing on the technical aspects of SEO and using outdated tactics. This doesn't create that step change in growth or generate revenue like promised.

Exalt Growth is the future of SEO for SaaS businesses. Taking a top-down approach to SEO we leverage your specific business model and competitive advantages to generate predictable, scalable, and attributable revenue growth.

What is a SaaS SEO agency?
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SaaS SEO agencies are digital marketing agencies that provide search marketing services specifically for Software-as-a-Service businesses. These agencies have SEO expertise specific to software companies and may act as SaaS SEO consultants for defined challenges.

How is SEO for SaaS companies different?
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SEO for SaaS companies reaches the entire customer journey by targeting keywords and creating content for the various stages of the potential buyer's journey from awareness to purchasing decision.

SaaS companies also can have different SEO levers compared to traditional businesses. An example of this is when a SaaS company's users are generating the content that is on the website by using the product.

What are the differences between B2C and B2B SaaS SEO strategies?
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The difference between B2B and B2C SEO for SaaS businesses are the goals and the SEO tactics used.

B2B SEO differs compared to B2C SEO due to the differences in:
- Target audience
- Sales cycle
- Product complexity
- Pricing model
- Marketing channels
- Buyer behavior
- Budget
- Customer support

Is Technical SEO for SaaS important?
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Technical SEO ensures that search engines can crawl and index your SaaS website and that it performs when a user visits. SaaS companies must emphasize their sitemaps and website architecture to ensure search engines and users can understand and navigate their website easily.

Technical SEO is more important for SaaS companies due to the SEO strategies and tactics used. For example, when a SaaS SEO strategy leverages user/inventory generated content. Or, when Programmatic SEO is utilized as an SEO tactic. In these scenarios, Technical SEO becomes a vital lever for ensuring success.

Is SEO Dead?
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Most certainly not, SEO drives 24% of all SaaS traffic, second only to direct traffic at 60%. With the rise of generative search, having a search presence is even more important for your SaaS growth.