
We combine AI-powered entity optimization with SaaS-specific growth frameworks to build predictable organic acquisition engines that generate qualified leads, accelerate pipeline velocity, and drive measurable ARR growth.
Your product exists as isolated pages, not as a coherent entity AI systems can understand. When someone asks ChatGPT "What's the best project management tool for remote teams?", the AI doesn't find structured information about your product's capabilities, integration ecosystem, or customer success patterns. It recommends competitors with clearer entity definition.
Your content targets keywords, not the question sequences buyers actually use. B2B SaaS buyers don't search for "project management software" and convert. They research through progressive queries: "how do distributed teams stay aligned," "asana vs monday for remote work," "project management tools with slack integration," and "roi calculator for project management software." Traditional SEO optimizes individual pages for individual keywords. AI SEO services optimize your entire content ecosystem to answer complete buyer journeys.
Your growth depends on ranking #1 for a few high-volume terms. In the AI search era, visibility comes from being cited across hundreds of long-tail questions and appearing in AI-generated comparison tables, feature breakdowns, and use case recommendations. This requires semantic authority across your category, not just ranking for your brand terms.
Exalt Growth's AI SEO services are built on the Exalt Growth Operating System (EGOS), a systematic framework that transforms your website into a growth engine optimized for both human buyers and AI search platforms.
We don't just optimize pages. We model your entire SaaS product as an entity network that search engines and LLMs can understand, relate to other solutions, and confidently recommend to buyers researching your category.
Our AI SEO methodology delivers three compounding advantages:
We map your product as a structured entity with clear relationships to problems solved, features offered, integrations supported, industries served, and alternatives compared. This entity mapping uses schema markup, consistent terminology, and structured data that Google's Knowledge Graph and LLM training data can parse and understand.
Unlike keyword-based optimization that fights for individual rankings, entity-based optimization builds cumulative authority. Every page, case study, and integration guide reinforces what your product is, who it serves, and how it compares to alternatives. AI systems synthesize this distributed information to form a coherent understanding of your solution's position in the market.
Measurable outcome: Your brand appears in AI-generated answer summaries, comparison tables, and recommendation lists even when buyers don't search for your company name.
We structure your content as modular, answer-ready blocks that AI systems can extract and cite. This means writing in clear, declarative statements that work equally well in long-form guides and as standalone answers in ChatGPT responses.
Each content block includes explicit attribution, factual claims with supporting evidence, and structured formatting (definitions, step-by-step processes, comparison tables, feature lists) that LLMs can confidently quote without introducing ambiguity or hallucination.
Practical application: When a buyer asks ChatGPT "What are the core features of [your product category]?", the AI can extract a clear, structured answer from your feature page and cite your domain as the source. When they ask "How does [your product] compare to [competitor]?", your comparison content provides balanced, factual information that positions you favorably.
Measurable outcome: Increased citations in LLM responses, improved visibility in Google AI Overviews, and higher click-through rates from AI-generated summaries to your website.
Every AI SEO initiative ties directly to SaaS growth metrics: organic traffic growth, demo request volume, free trial signups, and pipeline influence. We don't optimize for vanity metrics like "domain authority" or "total keywords ranking." We optimize for qualified visitor acquisition and conversion.
This means aligning content to actual buyer intent signals, structuring landing pages for demo/trial conversion, and implementing attribution tracking that connects organic search visibility to closed revenue. Our clients see AI SEO impact in their CRM data, not just their Google Analytics dashboard.
Measurable outcome: X% increase in non-brand organic traffic, Y% improvement in organic-to-demo conversion rate, Z% of new pipeline influenced by organic search content within 90 days.
Our AI SEO services integrate six core disciplines that work together as a growth system. Unlike agencies that deliver isolated tactics, we build interconnected optimization efforts that compound over time.
We begin every engagement with deep discovery into your product, market position, and buyer psychology. This includes competitive analysis, entity relationship mapping, and AI search baseline assessment to understand where you're currently visible (or invisible) across Google AI Overviews, ChatGPT, Perplexity, and traditional search.
Deliverables: Entity graph mapping your product's relationships to problems, features, integrations, and alternatives. Visibility baseline measuring current AI search presence. Competitive gap analysis identifying where competitors own semantic territory you should occupy.
We create and optimize content specifically structured for AI extraction and citation. This includes transactional pages (features, use cases, solutions, integrations), editorial content (how-to guides, best practices, category education), and comparison frameworks that position your product within the competitive landscape.
Every piece follows our block-based content architecture: modular, semantically clear sections that work as standalone answers or integrated into comprehensive guides. We use explicit schema markup, structured data, and consistent entity references so both Google's algorithms and LLM retrieval systems can parse and understand your content.
Deliverables: 8-12 transactional pages per quarter optimized for conversion and AI visibility. 12-16 editorial articles per quarter targeting buyer research questions. Comparison content that appears in AI-generated competitive analyses.
AI search platforms prioritize fast, accessible, well-structured sites. We audit and improve technical foundations: crawl efficiency, Core Web Vitals, mobile responsiveness, schema implementation, and structured data deployment.
This technical layer ensures that when AI systems retrieve your content, they encounter clean HTML, semantic markup, and fast load times that signal quality and authority.
Deliverables: Technical audit with prioritized fixes. Schema implementation across all page types. Performance optimization achieving target Core Web Vitals thresholds.
We actively test and optimize for visibility in ChatGPT, Google AI Overviews, Perplexity, and other LLM-powered search platforms. This includes prompt testing, citation tracking, and content refinement based on how AI systems interpret and present your information.
GEO differs from traditional SEO in critical ways. Instead of optimizing for keyword rankings, we optimize for question coverage, answer accuracy, and citation probability. We track whether your brand appears in AI-generated recommendations, how you're positioned relative to competitors, and which content assets drive the most LLM citations.
Deliverables: Monthly GEO performance reports tracking visibility across AI platforms. Prompt test sets measuring recommendation frequency. Content optimization recommendations based on AI system behavior.
Traffic means nothing without conversion. We structure landing pages, demo request flows, and free trial funnels to convert organic visitors into qualified leads. This includes CTA placement, offer optimization, trust signal integration, and A/B testing frameworks.
For SaaS companies, this means aligning page structure to buyer intent. Someone researching "best practices for [workflow]" receives educational content with light-touch conversion opportunities. Someone comparing "your product vs competitor" receives feature comparison content with strong demo CTAs.
Deliverables: Conversion-optimized page templates. A/B testing roadmap. Monthly conversion rate analysis with optimization recommendations.
We implement tracking systems that connect AI SEO efforts to revenue outcomes. This includes organic traffic segmentation, conversion funnel analysis, pipeline influence measurement, and closed-loop reporting that shows which content assets drive qualified opportunities.
Every month, we analyze performance across visibility metrics (rankings, AI citations, snippet captures), engagement metrics (traffic, time-on-page, scroll depth), and conversion metrics (demo requests, trial signups, MQL generation). These insights inform continuous optimization across all service components.
Deliverables: Monthly performance dashboards. Quarterly strategic reviews. Real-time access to analytics and conversion data.
We follow a structured onboarding and delivery process that minimizes your team's time commitment while maximizing strategic input quality.
We conduct deep discovery into your product, competitive landscape, and current search visibility. This includes stakeholder interviews, competitive entity analysis, technical SEO audit, and AI search baseline measurement across Google AI Overviews, ChatGPT, and Perplexity.
Your time commitment: 2-3 hours for kickoff meeting and product walkthrough.
Deliverables: Discovery Report documenting market position, entity relationships, and visibility gaps. Baseline measurement showing current AI search presence.
We build your entity graph, map content priorities, and create a 90-day execution roadmap. This strategic foundation identifies which semantic gaps to address first, which content types will drive the most qualified traffic, and how to structure your information architecture for optimal AI comprehension.
Your time commitment: 1 hour for strategy review and approval.
Deliverables: Entity graph mapping product relationships. Content roadmap prioritizing high-impact pages. Technical optimization plan.
We enter an ongoing execution rhythm: content creation and optimization, technical improvements, GEO testing and refinement, conversion optimization experiments, and performance tracking. You receive weekly async updates and monthly live reviews.
Your time commitment: 1-2 hours per week for content review and approval. 1 hour monthly for performance review and strategic adjustment.
Deliverables: Weekly content shipments (2-4 pages per week). Monthly performance dashboards. Quarterly strategic reviews with board-ready metrics.
Product/Marketing Lead: Strategic context, content approval, customer insight sharing (1-2 hours weekly)
Engineering/Design: Technical implementation support for schema, page templates, and performance fixes (1-2 sprints per quarter)
Sales/CS: Customer stories, objection insights, competitive intelligence (ad-hoc input as needed)
We minimize client burden by owning end-to-end execution while ensuring your domain expertise shapes the strategic direction.
Every engagement receives direct strategy and execution from me, Jack Boutchard, founder of Exalt Growth. You're not briefing an account manager who briefs a strategist who briefs a content team. You're working directly with someone who has built SaaS growth functions from Seed through Series C and understands both the strategic frameworks and tactical execution required to drive results.
This matters because SaaS SEO requires deep product understanding, market positioning expertise, and the ability to translate technical capabilities into buyer-focused narratives. Junior team members following playbooks can't deliver this depth.
I've sat in your seat as a SaaS growth leader, not just consulted from the outside. I understand product-led growth models, free trial optimization, demo request qualification, and the unique challenge of marketing complex software to technical buyers who conduct extensive research before ever talking to sales.
Generic SEO agencies optimize for traffic. We optimize for qualified pipeline because we know that's how SaaS companies measure growth success. Our content strategies align to your actual buyer journey, funnel stages, and revenue model.
We built our methodology for the AI search era from the ground up. This isn't traditional SEO with "AI tools" bolted on. It's a systematic framework designed to make your SaaS the authoritative answer across both traditional search engines and LLM-powered platforms.
This means we track different metrics (AI citations, not just rankings), create different content structures (answer-ready blocks, not keyword-stuffed articles), and build different technical foundations (entity schemas, not just meta tags).
We tie every initiative to measurable business impact: organic traffic growth, conversion rate improvement, pipeline influence, and ultimately ARR contribution. Our monthly reporting shows how AI SEO efforts connect to revenue, not just how many keywords rank or how much "domain authority" increased.
If we recommend creating a comparison page, we show how many demo requests it generated. If we optimize your integration marketplace, we track how many users entered through organic search and converted to paid plans. This outcome accountability ensures AI SEO investment drives actual business growth.
Dovetail, a user research SaaS platform, aimed to turn SEO into a core acquisition channel after Series A funding. They had minimal organic presence and no existing SEO foundation. The goal was to rapidly build topical authority in their niche to drive sustainable organic growth and validate SEO as a high-ROI channel.
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Traditional SEO optimizes individual pages for specific keywords to rank in Google's traditional search results. AI SEO optimizes your entire brand as a semantic entity across multiple platforms including Google AI Overviews, ChatGPT, Perplexity, and traditional search. The core difference is moving from keyword targeting to entity-based semantic authority that AI systems can understand, trust, and cite.
Most SaaS companies see measurable outcomes within 90 days: increased non-brand organic traffic, first AI platform citations, and improved conversion rates from organic visitors. Significant results compound over 6-12 months as semantic authority builds across your category. AI SEO is a growth system, not a quick tactic.
We don't guarantee specific rankings because AI SEO success isn't measured by ranking for individual keywords. We measure success by entity visibility (Are you cited in AI-generated answers?), qualified traffic growth (Are you attracting high-intent visitors?), and conversion outcomes (Are organic visitors requesting demos?). Our typical clients see 40% non-brand traffic growth in 90 days and 2-3x growth within 6-12 months.
SaaS companies face unique challenges: complex products requiring extensive buyer education, long research cycles spanning multiple platforms, free trial and demo-based conversion models, and technical buyers who validate claims through detailed comparison research. Generic B2B SEO strategies built for service businesses or manufacturing companies don't address these SaaS-specific dynamics. Our methodology is purpose-built for SaaS buyer journeys and conversion models.
AI SEO services work for any SaaS category where buyers conduct online research before purchasing. This includes project management, CRM, marketing automation, analytics, development tools, security software, HR platforms, and most other B2B SaaS verticals. The methodology adapts to your category's specific competitive landscape, buyer questions, and differentiation opportunities.
We minimize client burden by owning end-to-end execution. Your marketing/product lead invests 1-2 hours weekly for content review and strategic input. Your engineering team provides light implementation support (1-2 sprints per quarter) for technical optimizations. Sales and customer success provide ad-hoc insights. We handle all content creation, optimization, technical work, and performance tracking.
No AI SEO services include all traditional SEO foundations (technical optimization, content creation, link building) while adding entity-based semantic optimization and multi-platform visibility strategies. You're not choosing between approaches. You're getting traditional SEO done properly while also optimizing for the AI search platforms your buyers increasingly use for research.
Early adoption creates competitive advantage. By the time your competitors recognize the shift to AI-powered search, you'll have established entity authority that's difficult to displace. Additionally, the entity-based semantic optimization that makes you visible in ChatGPT and Perplexity also improves your traditional Google rankings. You're building for future platform dominance while strengthening current search performance.