Search Everywhere Optimization Services

Why SaaS Companies Need Search Everywhere Optimization

The search landscape has fundamentally changed. B2B buyers no longer limit research to Google. They search everywhere:

‍

Google Search & AI Overviews:

57% of B2B software searches now trigger AI Overviews. If your SaaS isn't entity-modeled and answer-ready, Google's AI will recommend competitors instead.

‍

LLMs:

‍Buyers ask ChatGPT, Perplexity, and Gemini for product recommendations, feature comparisons, and use case matching. These systems cite sources they trust. Without optimization, you're invisible to AI-assisted buyers.

‍

Social Search:

A 2024 Adobe study found 64% of Gen Z and 49% of Millennials use TikTok for search, with nearly 1 in 10 Gen Z users preferring it over Google. With Instagram and YouTube also serving as additional visual search engines. Buyers discover products through short-form demos, tutorials, and creator reviews, not traditional ads.

‍

Community Platforms:

Reddit, other communities, and private forums heavily influence B2B software decisions. 87% of executives use Reddit to validate business products they have found on other platforms, such as LinkedIn. Buyers trust peer discussions over vendor claims. If your brand isn't present and validated in these spaces, you lose credibility.

‍

The problem: Most SaaS companies optimize for one platform (usually Google) while buyers research across five to seven platforms before making decisions.

‍

The opportunity: Search Everywhere Optimization positions your SaaS across all discovery platforms simultaneously, creating compounding brand visibility that traditional SEO cannot achieve.

‍

What Is Search Everywhere Optimization?

Search Everywhere Optimization is a strategic service that positions SaaS companies as the default answer across all platforms where buyers search, including Google, AI chat systems, social platforms, e-commerce marketplaces, and community sites.

‍

Unlike traditional SEO (which focuses solely on Google rankings) or social media marketing (which prioritizes engagement over discovery), Search Everywhere Optimization integrates:

‍

1. Traditional SEO

‍Keyword optimization, technical site health, backlink authority, and ranking signals for Google Search.

‍

2. Generative Engine Optimization (GEO)

‍Entity modeling, answer-ready content blocks, citation optimization, and schema markup that positions your SaaS for inclusion in AI-generated answers from ChatGPT, Perplexity, Gemini, and Google AI Overviews.

‍

3. Social Search Optimization

‍Platform-specific content strategies for TikTok, Instagram, YouTube, and LinkedIn that ensure your product appears in social search results and recommendation algorithms.

‍

4. Community Presence Architecture

‍Strategic participation in Reddit, Slack communities, review platforms (G2, Capterra), and industry forums that builds third-party validation and trust signals AI systems amplify.

‍

The Search Everywhere Optimization methodology:

1. Entity-First Modeling: We map your SaaS as entities (product, features, use cases, integrations, industries) so search engines and AI systems clearly understand what you offer, who you serve, and how you compare to alternatives.
2. Platform-Specific Optimization: Each platform (Google, ChatGPT, TikTok) has unique ranking factors and content formats. We optimize for each platform while maintaining consistent brand entities across all channels.
3. Answer-Ready Content Architecture: We structure content in modular, citable blocks (definitions, comparisons, step-by-step guides, FAQ responses) that AI systems can extract and attribute to your brand.
4. Proof and Validation Systems: We ensure every claim is backed by customer evidence, third-party validation, and consistent mentions across the web so AI systems classify your SaaS as a safe, corroborated source.
5. Multi-Platform Distribution: We coordinate presence across all platforms simultaneously, creating network effects where visibility on one platform reinforces discovery on others.

The outcome: buyers encounter your SaaS as the trusted, recommended option no matter where they search, creating predictable pipeline growth that compounds over time.

The compounding effect: When your SaaS appears consistently across all platforms, visibility compounds. A buyer discovers you on TikTok, validates you on Reddit, confirms with ChatGPT, checks reviews on G2, and finally converts through Google Search. Without multi-platform optimization, you lose buyers at every step.

‍

Why Search Everywhere Optimization Drives Predictable SaaS Growth

Search Everywhere Optimization creates competitive advantages traditional marketing cannot replicate:

‍

1. Buyer Search Behavior Has Permanently Changed

B2B software buyers now research across an average of 5.7 platforms before making purchase decisions. They don't just Google solutions. They:

1. Ask AI agents to compare options
2. Watch TikTok demos to see products in action
3. Check Reddit for unfiltered peer opinions
4. Scan G2 reviews to validate vendor claims
5. Search YouTube for tutorials and walkthroughs

If you only optimize for Google, you're invisible to 80% of the buyer journey.

‍

2. AI Search Is Growing Exponentially

ChatGPT, Perplexity, and Gemini now handle millions of product research queries daily. Within 18 months, analysts project AI-assisted search will represent 40-50% of all product discovery.

‍

AI systems don't click ads. They don't scroll past the first page of results. They generate single answers based on sources they trust. Without entity optimization and citation-worthy content, you're excluded from AI-generated recommendations.

‍

3. Social Platforms Are Search Engines Now

64% of Gen Z and 49% of Millennials use TikTok for search, with nearly 1 in 10 Gen Z users preferring it over Google. YouTube processes over 2.7 billion searches per month. LinkedIn functions as a B2B discovery engine.

Traditional SEO agencies ignore social search. Search Everywhere Optimization integrates it as a core discovery channel.

‍

4. Multi-Platform Presence Creates Network Effects

Visibility on one platform reinforces credibility on others:

1. A buyer discovers your product through a TikTok demo
2. They validate it by asking ChatGPT for comparisons (your product is cited)
3. They check Reddit discussions (authentic user experiences confirm value)
4. They review G2 ratings (strong reviews build trust)
5. They Google "[your product] vs [competitor]" (you rank #1)
6. They convert

Without consistent presence across all platforms, buyers drop out at each validation step. Competitors with multi-platform visibility win by default.

‍

5. It's Defensible and Compounding

Unlike paid ads (which stop the moment you stop spending), Search Everywhere Optimization builds durable assets:

1. Entity authority that AI systems recognize and cite
2. Review platform ratings that persist
3. Community reputation that compounds
4. Social content that continues to drive discovery
5. Organic rankings that improve over time

Competitors cannot quickly replicate multi-platform entity authority. It requires months of strategic execution, creating a moat around your category position.

‍

Business Impact for Funded SaaS Companies:

1. Predictable pipeline growth: Search-driven leads convert 3-5x higher than paid ads because buyers are actively seeking solutions
2. Lower CAC: Organic discovery costs decrease as visibility compounds across platforms
3. Category authority: Consistent presence across all platforms positions you as the default trusted option
4. Defensible positioning: Multi-platform entity authority is difficult and time-consuming for competitors to replicate
5. Board-ready metrics: We tie visibility improvements directly to pipeline influence and ARR attribution

‍

Is Search Everywhere Optimization Right for Your SaaS?

Search Everywhere Optimization is designed specifically for funded SaaS companies from Seed through Series B that need predictable, scalable organic growth.

‍

This service is ideal if:

1. You're a funded SaaS company (Seed, Series A, or Series B) with product-market fit looking to scale organic acquisition predictably.
2. You recognize that buyers search across multiple platforms (Google, AI chat, social, communities) but your current strategy only optimizes for one or two channels.
3. You need to build category authority and brand visibility but don't have time to manage five different agencies (SEO, social, content, PR, community).
4. You want growth that compounds over time, not traffic that disappears the moment you stop paying for ads.
5. You're competing against larger, more established competitors and need to out-position them where buyers actually search.
6. Your target buyers are digital-native (Millennials, Gen Z) who discover products through TikTok, ChatGPT, Reddit, and YouTube, not just Google.
7. You have budget for strategic growth and a 6 month commitment to building durable visibility.

‍

Typical client profile:

• Stage: Seed to Series C SaaS companies
• Revenue: $500K to $20M ARR
• Team: 15 to 250 employees
• Market: B2B software, developer tools, vertical SaaS, productivity software
• Growth goals: Build predictable organic pipeline, reduce CAC, establish category authority
• Challenges: Competing with larger brands, fragmented buyer search behavior, need to prove ROI to board
• ‍

Why Exalt Growth's SEO Is Different

Most agencies specialize in one channel. SEO agencies optimize for Google. Social agencies focus on engagement. Content agencies write blog posts. PR firms chase media mentions.

‍

Search Everywhere Optimization integrates all discovery channels into a unified growth system.

‍

Here's what makes our approach different:

1. Founder-Led Execution

Every engagement is led by Jack Boutchard (founder, former VP of Growth at multiple funded SaaS companies). You're not handed off to junior account managers. You work directly with someone who has built SaaS growth functions from Seed through Series B.

‍

2. Entity-First, Not Keyword-First

Traditional SEO agencies optimize for keywords. We model your SaaS as entities (product, features, use cases, integrations) so search engines and AI systems clearly understand what you offer, how you compare to alternatives, and why you're the right solution for specific buyer needs.

This entity-first approach ensures visibility across Google, AI chat systems, social search, and marketplaces simultaneously.

‍

3. AI-Native Optimization from Day One

We don't just optimize for Google rankings. Every page, every piece of content, every entity relationship is designed to be citable by AI systems (ChatGPT, Perplexity, Gemini, Google AI Overviews).

‍

This includes:

1. Answer-ready content blocks AI systems can extract
2. Citation-worthy proof and data AI systems trust
3. Entity disambiguation that helps AI differentiate your product from competitors
4. Multi-source corroboration that signals reliability

‍

4. Platform-Specific Tactics, Unified Entity Strategy

Each platform has unique ranking factors and content formats, but your brand entities remain consistent across all channels. We optimize for TikTok's algorithm, Reddit's community norms, Google's ranking factors, and ChatGPT's citation preferences while maintaining coherent brand positioning.

‍

5. Revenue-Anchored, Not Vanity Metrics

We don't report on traffic or keyword rankings in isolation. Every initiative is tied to pipeline influence and ARR attribution. You see exactly how Search Everywhere Optimization contributes to demos booked, trials started, and revenue influenced.

‍

6. Full-Stack Operating System, Not Piecemeal Tactics

Search Everywhere Optimization is powered by the Exalt Growth Operating System (EGOS), a 12-module framework covering:

1. Discovery & strategy
2. Entity modeling & topical mapping
3. Content production (transactional, editorial, social, community)
4. Proof systems and validation
5. Multi-platform distribution
6. AI agent optimization
7. Continuous feedback loops
8. Revenue attribution

You're not buying individual tactics. You're implementing a complete growth system designed for the AI search era.

‍

7. Defensible Moats, Not Temporary Wins

We build assets competitors cannot quickly replicate:

1. Product-led tools and sidecars (calculators, templates, diagnostics)
2. Proprietary benchmarks and research
3. Community authority and authentic relationships
4. Multi-platform entity networks
5. Answer-ready content libraries

These assets compound over time, creating durable competitive advantages.

‍

What Results to Expect from Search Everywhere Optimization

Search Everywhere Optimization delivers measurable outcomes across visibility, pipeline, and revenue metrics.

‍

Within 90 Days:

‍

Visibility Expansion:

1. First AI citations in ChatGPT, Perplexity, or Gemini responses for priority queries
2. Google AI Overview inclusions for target feature and comparison searches
3. Social platform discovery growth: measurable increases in TikTok search impressions, Instagram Explore appearances, YouTube search rankings
4. Community presence established: active profiles on 2-3 priority platforms (Reddit, Slack communities, review sites)
5. Initial review traction: 5-10 new reviews on G2, Capterra, or similar platforms

‍

Content & Authority:

1. 10-16 transactional pages live (features, use cases, solutions, comparisons)
2. 15-24 editorial articles optimized for multi-platform distribution
3. Entity graph established: your product clearly modeled and schema-marked for search engines and AI systems
4. Answer-ready content blocks: 30-50 reusable content modules (definitions, FAQs, comparisons, guides)

‍

Pipeline Impact:

1. Early assisted conversions from transactional pages and editorial content
2. Non-brand organic traffic growth: 20-40% increase in qualified visitors discovering you through search
3. First attribution data: visibility into which platforms and content types drive demos/trials

‍

Within 6-12 Months:

‍

Visibility Dominance:

1. Multi-platform presence: consistent visibility across Google, AI chat, social, and review platforms
2. AI recommendation frequency: regular citations in AI-generated product comparisons and recommendations
3. Social search rankings: top 5-10 positions for priority hashtags and social search queries
4. Community authority: recognized presence in target communities, founder reputation established
5. Review platform leadership: top 3 in your category on at least one major review platform

‍

Content Velocity:

1. 40-80 pieces of optimized content live across all platforms
2. Product-led tools or sidecars launched (calculator, template, diagnostic tool)
3. Proof system maturity: comprehensive customer evidence, third-party validation, consistent brand mentions

‍

Revenue Attribution:

1. Clear demo/trial conversion lift tied to content and multi-platform presence
2. Pipeline influence: 15-30% of total pipeline assisted or influenced by SEO/search visibility
3. ARR attribution: measurable revenue contribution from organic search across all platforms
4. Lower CAC: cost per acquisition decreases as organic discovery compounds

‍

Example Client Outcomes (anonymized):

Funded Travel SaaS:

1. 220% increase in non-brand organic traffic within 6 months
2. Featured in ChatGPT responses for 18 of 25 priority comparison queries
3. TikTok demo videos generated 47,000 views and 340 demo requests
4. 28% of quarterly pipeline influenced by organic search and social discovery

‍

Seed Stage Developer Tools SaaS:

1. Achieved #1 Reddit community presence in target subreddit within 4 months
2. Google AI Overviews included product in 12 of 15 target feature queries
3. Review platform ratings improved from 4.1 to 4.7 stars with 35 new reviews
4. Organic search contributed $180K ARR in first 8 months

‍

Series B Vertical SaaS:

1. Built entity authority recognized by Perplexity and ChatGPT (cited in 60% of test queries)
2. YouTube tutorial content generated 125,000 views and 890 trial signups
3. Multi-platform presence reduced CAC by 34% year-over-year
4. Organic channels contributed 41% of total new ARR

‍

Important Note on Timelines:

Organic visibility is a compounding system, not an immediate traffic source. Expect:

1. Weeks 1-4: Foundation building (entity modeling, strategy, initial content)
2. Months 2-3: Early traction (first rankings, initial AI citations, social discovery begins)
3. Months 4-6: Momentum (visibility compounds, multi-platform network effects strengthen)
4. Months 7-12: Category authority (defensible positioning, predictable pipeline contribution)

Companies that commit to 6-12 months see the strongest results as multi-platform visibility reinforces itself.

‍

Get Started with Search Everywhere Optimization

‍

Step 1: Book a Strategy Call

We'll discuss your current visibility across platforms (Google, AI chat, social, community), competitive positioning, and growth goals. This is a working session, not a sales pitch.

‍

Step 2: Visibility Baseline Assessment

If we're a fit, we'll conduct a rapid visibility assessment (no cost, no obligation):

1. Where you currently appear across Google, ChatGPT, TikTok, Reddit, review platforms
2. Where competitors appear that you don't
3. Specific opportunities for quick wins and long-term strategic positioning

‍

Step 3: Proposal & Engagement Plan

We'll deliver a custom proposal outlining:

1. Recommended plan (Growth or Scale)
2. Platform priorities based on your buyer behavior
3. 90-day roadmap with specific deliverables
4. Expected outcomes and success metrics
5. Investment and timeline

‍

Step 4: Kickoff & Discovery

Once engaged, we begin with a structured 4-week onboarding:

1. Week 1: Discovery and baseline
2. Week 2: Strategy and entity modeling
3. Week 3: Proof system setup and early execution
4. Week 4: Feedback loop integration and first content live

By day 30, you'll have foundation assets live and early visibility improvements measurable.

‍

Closing Note

Your buyers are searching everywhere. Google. ChatGPT. TikTok. Reddit. Review sites. Amazon.

‍

They're going to find an answer. The question is whether they'll find you.

‍

Search Everywhere Optimization positions your SaaS as the default, trusted recommendation across every platform where buyers search. Not just Google. Everywhere.

‍

The result: predictable pipeline growth, lower CAC, defensible category authority, and compounding visibility that drives revenue for years.

Traditional SEO agencies optimize for yesterday's search behavior. Search Everywhere Optimization is built for how buyers actually research software today and how they'll search tomorrow.