Reviews of Exalt Growth's SaaS SEO Services

The Challenge

• Create a compounding SEO foundation for AI-driven B2B software discovery
• Become the most-cited asset tracking solution across search & AI platforms
• Shift from high-volume to qualified, enterprise-level prospects
• Rebuild content architecture for topical authority
• Build transactional pages for high-intent opportunities

Scope of Work

A complete marketing assessment and action plan, delivered through technical SEO and GEO. It included a website redesign, transactional page design and key page redesigns. It also covered content reorganization and an offsite content strategy. One dedicated team member was assigned.

Why Exalt Growth

• Great culture fit
• Good value for cost
• Deep expertise & relevant experience

The Results

• Increased AI search visibility to 1,500+ LLM citations across 166 pages
• Leading all direct competitors in LLM citation volume
• Net new sales significantly up year-over-year in Q1
• ~50% of new trials/demos now source from AI tools
• Materially improved lead quality

Project Management

“Very fast and proactive delivery of work products. In most cases they were waiting for us to complete dependent tasks internally or with other service providers. Overall very smart, flexible and responsive.”

Most Impressive

“Ability to learn our business in real-time and apply unique in-depth skills and experience to solve our digital marketing challenges. Tremendously fast delivery with great attention to detail. Easy to work with via Zoom, Slack and other online tools and a great fit for our team.”

Areas for Improvement

“Can't think of anything.”

On Cost

“Competitive with other providers and outstanding when you take into account the volume of deliverables and high quality for the price.”

Results

• Visibility in Perplexity and ChatGPT within 60 days
• Avoided common GEO implementation mistakes
• Received a complete execution playbook with support

Key Success Factors

• Entity-first content architecture optimized for LLM retrieval
• Strategic schema deployment for AI-readable product info
• Proactive identification & resolution of ranking issues

Engagement

GEO Strategy & Execution, led directly by founder Jack Boutchard.

The Challenge

• Facilitate product-led SEO
• Scale growth through SEO
• Improve website conversion rate

Why Exalt Growth

• Great culture fit
• Good value for cost
• Referred recommendation

Scope of Work

A product led SEO strategy mapped product value props, use cases and integrations to high intent queries. Solution, use case and integration landing pages were built around product functionality. Full CRO covered a landing page and conversion flow audit and CTA optimization. It also included tailored product led onboarding flows and behavior based redesigns of high traffic pages.

Key Deliverables

• Product-Led SEO strategy & execution roadmap
• Programmatic SEO deployment across 200+ landing pages
• Technical SEO upgrades (Core Web Vitals, crawlability, schema)
• Conversion-optimized templates
• Semantic content updates

Project Management

“Proactive, structured, and responsive. They delivered milestones on time and communicated clearly through Notion, Slack, and fortnightly stand-ups. They adapted quickly to shifting priorities and consistently aligned with our internal team, making collaboration seamless.”

Most Impressive

“Their deep understanding of how growth works inside SaaS companies. They understood product positioning, user acquisition, activation metrics, and how SEO ties into GTM. Their ability to blend technical SEO, product-led content, and CRO into one unified growth engine sets them apart from any agency we've worked with.”

Areas for Improvement

“If there's one area for improvement, it would be offering more packaged training resources or internal documentation for our team… Enablement materials like onboarding playbooks or walkthroughs for scaling programmatic workflows would have helped us move even faster. That said, they were always available to answer questions and support us directly.”

The Challenge

• Establish SEO
• Grow users organically
• Technical SEO fixes

Why Exalt Growth

• High ratings
• Great culture fit & aligned values
• Good value & referral

Scope of Work

“Developed an SEO strategy aligned with our growth goals — including keyword targeting, topic optimization, and schema implementation. Executed a content-led approach using product-focused blog posts and high-intent landing pages, and addressed site performance issues with fixes across sitemap structure, robots.txt, internal linking, and Core Web Vitals.”

The Results

• Search impressions and organic traffic trending upward
• 37 new keywords ranking on page 1, including high-intent commercial terms
• 18% decrease in bounce rate
• 24% improvement in average session duration
• Ahrefs technical health score improved from 68 to 94

Project Management

“Everything was delivered on time, with clear milestones and no surprises. Communication was smooth throughout — they checked in regularly, kept us updated, and were easy to work with.”

Most Impressive

“Their ability to combine deep SEO expertise with a clear understanding of our product and growth goals. They tailored everything to what would actually move the needle for us. Plus, they were genuinely collaborative and felt like an extension of our team.”

Areas for Improvement

“I don't have anything to really add here.”