Programmatic SEO Services
Foundation Package – For Early-Stage SaaS or MVP Content Systems
Launch your first scalable content system targeting long-tail search demand.
Components:
- Use case + integration keyword research
- 1 landing page template (SEO-optimized)
- 20 programmatically generated pages
- Internal linking strategy to main product pages
- Indexation and crawl setup
Outcomes:
- Structured landing page templates created for feature, use case, or industry-based variations
- Keyword mapping aligned with search intent and product value
- Early pipeline growth through targeted, high-intent pages
- Improved visibility for underserved queries and integrations
- Clear template logic for future scale
Scale Package – For SaaS Products Ready to 10x
Expand coverage across multiple query sets and scale organic lead capture.
Components:
- Clustered keyword research for features, industries, integrations
- Up to 3 page templates developed
- 50-100 pages generated and deployed
- Internal link automation setup
- Structured data implementation (Product, FAQ, SoftwareApplication)
- Monthly monitoring & iteration recommendations
Outcomes:
- Dozens or hundreds of landing pages deployed to capture long-tail demand at scale
- Systematic internal linking to build topical clusters
- Structured data included for enhanced visibility in SERPs
- Improved sign-up or demo flow from long-tail organic discovery
- Performance dashboards to track conversions and rankings
Enterprise Package – Building Defensible Organic Growth at Scale
Build and manage a fully-automated, defensible SEO content engine.
Components:
- Custom-built CMS or API-driven content architecture
- 5+ templates spanning use cases, personas, feature sets, regions
- Dynamic schema generation
- Continuous keyword discovery and content expansion
- A/B testing of page variants and CTAs
- Bi-weekly performance reviews with roadmap updates
Outcomes:
- 500+ high-intent landing pages created and optimized programmatically
- Custom logic and modular components for scalable variations
- Smart interlinking and dynamic schema to boost crawl depth and rankings
- AI-powered optimization workflows to improve content relevance
- Ongoing page monitoring, refinement, and indexing management
Programmatic SEO Agency Services
At Exalt Growth, we engineer the technical foundation your SaaS website needs to thrive in search. We ensure your site is fully crawlable, indexable, and structured for semantic clarity, laying the groundwork for scalable SEO performance.
From there, we activate Programmatic SEO systems that automate the creation of optimized landing pages targeting long-tail, high-intent queries. The result? A compounding engine of organic growth designed to convert search demand into pipeline at scale.
Programmatic SEO Results
Dovetail Organic Traffic
How We 10x Dovetail's Organic Growth
Discover how we scaled Dovetail, a $63M USD Series A funded B2B SaaS company's monthly organic traffic nearly 900% by establishing SEO as a predictable, sustainable growth channel.
In this case study, you'll learn the strategy and tactics we implemented to tackle the core challenge of capturing the markets adjacent to research.
Creating Cascade's Category Through Product-Led SEO
Learn how we grew Cascade, a $29M USD Series A funded B2B SaaS company, through Product-Led SEO.
This case study will show you how we addressed the challenge of creating a category and the strategy and tactics we implemented to achieve a 670% increase in monthly organic traffic + more.
Cascade Organic Traffic
Disrupting the outdated SEO Agency Model
Other SEO Agencies
Audit approach to SEO and isolates SEO from business challenges.
Top-down approach to SEO addressing core business challenges.
Can't forecast or ladder strategy up to revenue.
Clear forecast and reporting connecting strategy to revenue impact.
Implements same cookie cutter strategies in isolation from business.
Bespoke strategy tailored to your SaaS levers that integrates with GTM approach.
No knowledge of SaaS nuances, taking same approach to every client.
100% SaaS focused agency with highly contextual experience and expertise.
SaaS growth is a foreign language to these generic SEO agencies.
Understand how SEO fits into existing SaaS growth motions and models.
No personal guarantee, junior account manager developing your strategy.
Personal service guarantee, founder developed strategy.
Programmatic SEO Inquiries
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Programmatic SEO for SaaS
Programmatic SEO for SaaS is a scalable content strategy that leverages templates, structured data, and automation to create hundreds or thousands of SEO-optimized landing pages, each targeting specific long-tail, high-intent queries. It’s especially effective for SaaS companies that offer multiple features, use cases, industries, integrations, or geographic markets.
Why It Matters for SaaS
SaaS buyers often search for highly specific solutions like:
- “Best CRM for law firms”
- “Slack + CRM integration”
- “Project management software for remote teams”
Programmatic SEO allows you to build pages that match each of these variations at scale, driving qualified traffic without creating each page manually.
Key Elements of Programmatic SEO for SaaS
1. Data-Driven Page Generation
Use structured data sources (e.g., integrations, verticals, templates) to create dynamic landing pages using a CMS or headless stack.
2. Template Design
Build SEO-optimized, conversion-ready templates for:
- Industry-specific solutions
- Feature-based queries
- Competitor comparisons
- Integration use cases
3. Keyword Mapping
Identify long-tail and intent-rich keywords for each variation and tie them to the appropriate content components.
4. Internal Linking Architecture
Implement smart linking between programmatic pages and main product pages to build authority and improve crawlability.
5. Schema Markup
Automate structured data (e.g., SoftwareApplication, FAQ, Product) to support rich snippets and AI-powered search inclusion.
6. Performance Monitoring
Continuously test, index, and optimize pages based on user behavior and ranking data.
Outcomes for SaaS Brands
- Massive expansion in keyword coverage
- Scalable lead generation across verticals and features
- Increased discoverability for integrations and product capabilities
- Reduced CAC through SEO-driven acquisition
- Higher conversion rates via targeted, relevant landing pages
Programmatic SEO Services
Programmatic SEO services offer businesses a way to generate a large volume of SEO-optimized web pages using automation, targeting specific keywords and driving targeted traffic.
Here's a more detailed explanation:
What it is:
1. Automation at Scale:
Programmatic SEO uses automated tools and scripts to create numerous web pages, often in the hundreds or thousands.
2. Targeted Keyword Optimization:
It focuses on identifying and targeting specific keywords and phrases to optimize pages for search engines.
3. Data and Templates:
It utilizes existing data and pre-programmed templates to generate pages efficiently.
4. Scalable SEO:
The goal is to create a large number of high-quality landing pages to capture a broader range of search traffic and improve overall SEO performance.
5. Long-Tail Keywords:
Programmatic SEO is particularly effective for targeting long-tail keywords, which are more specific and less competitive search terms.
How Does Programmatic SEO Work?
Data Source Creation
Collect structured data: features, use cases, industries, integrations, locations, etc.
1. Template Design
Build dynamic page templates that include SEO best practices, structured headings, CTAs, and internal links.
2. Content Automation
Use tools or CMS logic to populate templates with unique data, generating unique pages programmatically.
3. Semantic Optimization
Add schema markup, semantically related keywords, and internal linking across all generated pages.
4. Monitoring & Scaling
Track performance (traffic, rankings, conversions) and continue iterating on page variations and new clusters.
Benefits of Programmatic SEO
- 1. Scalable Growth: Create thousands of pages quickly without manual effort
- 2. Long-Tail Keyword Capture: Target highly specific, high-converting queries
- 3. Higher ROI: Cost-effective acquisition channel that compounds over time
- 4. AI & Zero-Click Visibility: Optimized pages rank well in both SERPs and AI-powered answer engines
- 5. Conversion-Optimized Funnels: Each page is mapped to user intent and product relevance, improving trial and demo signups
Why Choose Our Programmatic SEO Agency?
SaaS-Focused Strategy
We specialize in programmatic SEO for SaaS companies tailoring every content system around your product’s features, integrations, use cases, and GTM strategy. We don’t just scale pages, we scale qualified pipeline.
Proven Technical Infrastructure
From headless CMS deployments to dynamic schema generation, we build reliable, search-friendly systems that support thousands of high-intent landing pages, without sacrificing quality or crawlability.
Outcome-Driven Execution
Our programmatic SEO isn’t about page volume, it’s about performance. We measure success by the growth in signups, trials, and demo requests our pages drive not just sessions and impressions.
Semantic + Structured SEO
We integrate semantic optimization, entity mapping, and structured data (e.g., FAQ, SoftwareApplication, Product) to maximize visibility in both traditional and AI-powered search engines.
Full-Funnel Content Architecture
We architect TOFU, MOFU, and BOFU pages using scalable templates that capture awareness traffic, educate mid-funnel users, and convert high-intent queries building full buyer journeys at scale.
How Do We Create Content for Programmatic SEO?
To create content for programmatic SEO, you combine structured data, SEO-optimized templates, and automation to generate unique, valuable landing pages at scale. Here’s how it works step-by-step:
1. Start with a Structured Data Set
Create a spreadsheet or database with key variables relevant to your SaaS product:
- Industry verticals (e.g., healthcare, fintech)
- Use cases (e.g., automate onboarding, reduce churn)
- Features or benefits
- Integrations (e.g., “Your SaaS + Slack”)
Each row becomes a unique page.
2. Develop Modular Page Templates
Design a dynamic content template with:
- SEO-optimized headings (H1s, H2s with variables)
- Customizable meta titles and descriptions
- Unique value propositions for each segment
- CTAs tailored to each query type (e.g., “Start for Healthcare”)
3. Write Reusable Content Blocks
Create variable-driven content blocks:
- Intro paragraphs with placeholders
- “[Your Product] helps [industry] teams streamline [use case]…”
- Feature highlights adapted by persona
- FAQs, testimonials, and examples tailored per page type
4. Optimize Each Page Semantically
- Use synonyms and related keywords within each variation
- Include semantic elements like lists, tables, and schema markup
- Automate internal linking to relevant product and cluster pages
5. Deploy and Scale
Use a CMS (like Webflow, WordPress, Sanity) or a headless stack to:
- Automatically populate and publish pages from your data
- Assign URLs using a structured logic (e.g., /solutions/[industry])
6. Track, Test, and Improve
Once live, use GA4 and Search Console to monitor:
- Rankings
- Engagement
- Conversion rates
A/B test template elements and expand into new keyword clusters.
How Much Does Programmatic SEO Cost?
Programmatic SEO costs can vary widely based on the complexity, scale, and resources involved. Here’s a breakdown of typical pricing tiers and what influences the cost:
What Impacts Programmatic SEO Pricing?
1. Template Design & UX Development
High-conversion templates with custom variables require dev + design investment.
2. Keyword Research & Data Modeling
Segmenting long-tail intent across features, use cases, and integrations takes strategic effort.
3. CMS or Headless Implementation
Costs rise if you need a custom system or automation layer.
4. Structured Data + Internal Linking
Intelligent schema deployment and semantic interlinking increase effort and ROI.
5. Content Quality & Differentiation
Avoiding thin content requires writing reusable, unique blocks this adds editorial cost.
6. Ongoing Optimization & Reporting
Monthly performance tracking, testing, and updates drive compounding returns but require time.
Programmatic SEO is a long-term growth asset, not a one-time content project. Most SaaS companies treat it as a core part of their SEO engine—especially for integrations, use cases, and vertical targeting.
Programmatic SEO Services Examples
Examples of Programmatic SEO in action:
Cascade: Programmatic Templates
Cascade, a strategy execution platform, needed to build awareness for a relatively new category (strategy execution software) while shifting from a sales-led to a product-led growth acquisition model.
Product-Led SEO via Programmatic Templates:
Through research, we found strong cumulative search volume for strategy templates, with no existing product addressing this need in search. We hypothesized that creating product templates tailored to specific industries, verticals, and business functions would drive user acquisition and higher activation rates compared to standard free trials.
After manually creating a few template pages and validating them with paid search, we noticed good conversion to templates but poor user activation. We responded by developing a tailored onboarding experience, which successfully increased activation rates.
With the hypothesis validated, we built a programmatic system to scale template creation, targeting high-intent, low-competition long-tail keywords at scale. This strategy not only boosted topical authority and organic visibility but also became a high-ROI acquisition channel, effectively supporting middle- and bottom-of-funnel content.
Ultimately, these programmatic templates became a foundational growth driver, significantly impacting deal wins and playing a key role in securing additional funding by showcasing a successful product-led growth (PLG) acquisition model.
Cascade Results:
- 670% increase in monthly organic traffic.
- 16x growth in referring domains.
- 700+ new keywords ranking in top 3.
FAQs
What is Programmatic SEO?
Programmatic SEO is the process of automating the creation of hundreds of optimized pages that target long-tail, high-intent search queries without sacrificing quality.
What is the difference between programmatic SEO and SEO?
Programmatic SEO enables you to publish hundreds to thousands of pages targeting long-tail keywords with relatively low competition.
Does Programmatic SEO Still Work?
Yes, Programmatic SEO still works and it’s more powerful than ever when executed properly. With the right strategy, tools, and quality controls, programmatic SEO enables you to scale landing pages targeting long-tail, high-intent queries. Especially in SaaS, it’s an efficient way to capture search demand for features, industries, integrations, and use cases. The key is ensuring each page provides unique value, strong internal linking, and semantic relevance to avoid thin or duplicate content.
How is SaaS SEO different from traditional SEO?
SaaS SEO is different from traditional SEO because it requires more focus on content tailored to their audience and keywords that are relevant to their product or service in order to rank high in search engines.
How To Get Customers With Programmatic SEO?
1. Identify Commercial Long-Tail Keywords
Find search queries tied to pain points, features, use cases, industries, or integrations (e.g., “CRM for remote teams” or “Slack + [Your Tool] integration”).
2. Build Page Templates That Convert
Design SEO-optimized templates that can be customized by variable (industry, feature, persona) and include CTAs like “Start Free Trial” or “See Demo.”
3. Generate Pages Programmatically
Use a CMS, headless setup, or tools like Webflow, WordPress + ACF, or custom scripts to deploy 100s of unique pages tied to each variation.
4. Add Structured Data & Internal Linking
Implement schema (e.g., Product, SoftwareApplication) and link programmatic pages back to your product, blog, and solution hubs to increase authority and discovery.
5. Track and Optimize for Conversions
Use GA4 and tools like Looker Studio to monitor traffic, conversion rates, and ranking—then A/B test headlines, CTAs, and layouts for better performance.
What is technical SEO?
Technical SEO is the process of improving a website's technical aspects to increase its pages performance and ranking in the search engines. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical SEO.
Who Is The Best SEO In Australia?
- Exalt Growth
