SaaS landing pages: How to Optimize + Examples
Crafting a high-performing SaaS landing page is all about delivering the right message to the right audience at precisely the right moment. While your homepage offers a broad view of your brand, a landing page is designed for one purpose: driving action. Whether you’re showcasing a new product, capturing leads, or promoting a free trial, your landing page should guide visitors toward conversion with clarity, intent, and minimal distraction.
In this guide, we’ll explore what makes a SaaS landing page truly effective. You’ll learn about different types of landing pages, industry benchmarks, and proven tactics to improve performance. We’ll also analyze real-world examples from leading SaaS brands like Miro and Canva to show how design, copy, and user experience come together to convert.
Did you know?
- 47% of buyers consume 3 to 5 pieces of content before speaking with sales.
- 75% of consumers judge a company’s credibility based on website design.
Whether you’re preparing for launch, increasing trial sign-ups, or optimizing for higher ROI, this guide will help you transform your landing pages into powerful growth levers.
Looking to go deeper? Explore related readings:
- - How to develop a SaaS SEO Strategy
- - How user experience affects SEO
- - SaaS On-page SEO guide
- - SaaS SEO case studies
What is a SaaS Landing Page?
A SaaS landing page is a highly focused webpage designed to achieve a specific goal, whether that’s driving sign-ups, boosting subscriptions, promoting a webinar, or generating leads. Unlike a homepage, which provides a broad overview of your company, a landing page is built for conversions, guiding visitors toward a clear action with minimal distractions.
Types of SaaS Landing Pages
SaaS landing pages come in different forms, depending on their purpose:
• A pre-launch landing page helps build excitement for an upcoming product.
• A product landing page highlights key features and benefits, persuading visitors to sign up.
• A pricing page breaks down costs and emphasizes the value of your SaaS for purchase.
SaaS Landing Page Conversion Rates
For SaaS companies, SaaS landing pages have an average conversion rate of 9.5% and a median conversion rate of 3.0%. So optimizing is essential for maximizing conversions by presenting the right message to the right audience at the right time.
Here’s a more detailed breakdown:
To improve your SaaS conversion rates:
- Use strong, specific CTAs
- Align copy with user intent
- Reduce friction (minimal fields, fast load speed)
- Leverage social proof and clear value props
SaaS Landing Page Best Practices
The structure of a landing page varies based on its goal, but most include a hero section, call-to-action (CTA), features breakdown, multimedia elements, and additional resources.
How to Optimize SaaS Landing Pages for Conversion
Optimizing SaaS landing pages for conversions requires a mix of compelling copy, trust signals, clear CTAs, and an intuitive design. Here’s a breakdown of how to maximize conversions:
1. Clear and Persuasive Headline
• The headline should instantly communicate the value of your product.
• It should be benefit-driven, not feature-focused.
• Example: Instead of “AI-powered CRM,” use “Close 3X More Deals with AI-Powered CRM.”
2. Strong Subheadline
• Reinforce the value proposition and address the user’s pain point.
• Example: “Automate follow-ups, personalize outreach, and never miss a lead again.”
3. Engaging Hero Section
• Include a compelling image or video that demonstrates your product’s use.
• A CTA (Call-to-Action) button should be above the fold.
4. Conversion-Optimized CTA
• Use clear, action-oriented language like:
• “Start Your Free Trial”
• “Get a Demo”
• “See It in Action”
• Avoid generic CTAs like “Learn More.”
• Make it contrasting in color and easy to spot.
5. Social Proof and Trust Signals
• Use logos of companies using your SaaS.
• Include testimonials, reviews, or video case studies.
• Add trust badges (e.g., “GDPR Compliant,” “Trusted by 1,000+ Companies”).
6. Address Pain Points with Benefits
• Instead of listing features, connect them to benefits.
• Example: Instead of “Automated Workflows,” say “Save 10+ hours per week with automated workflows.”
7. Reduce Friction
• If you have a signup form, keep it short (name + email is ideal).
• Offer a free trial with no credit card required to encourage sign-ups.
• Use live chat or a chatbot to answer common objections.
8. Clear, Scannable Content
• Use bullet points and short paragraphs for easy readability.
• Highlight key points in bold or with icons.
9. Fast Page Load Speed
• Optimize images and use a lightweight design to prevent slow loading.
• Check performance using Google PageSpeed Insights.
10. Mobile Optimization
• Ensure your page is fully responsive.
• Test forms and CTA buttons on mobile devices.
11. Exit-Intent Popups
• Offer a last-minute incentive when users try to leave (e.g., “Want a free consultation?”).
12. Personalized Content
• Use dynamic content based on visitor type (e.g., first-time visitors vs. returning users).
• If targeting multiple industries, tailor messaging accordingly.
13. FAQ Section
• Address common concerns like pricing, integrations, and security.
14. A/B Testing & Heatmaps
• Run A/B tests to compare headlines, CTAs, and layouts.
• Use heatmaps (e.g., Hotjar) to analyze where users click and drop off.
SaaS Landing Page Examples
Discover the best landing page examples created by top-class SaaS companies to get ideas and inspiration for your next landing page. These are examples of SaaS landing pages that convert:
Miro
Miro is a visual collaboration platform designed for innovation, where teams can manage projects, design products, and brainstorm.
Miro’s journey mapping solutions page
- Clean design: The landing page boasts a clean, uncluttered layout with ample white space, enhancing focus on important elements.
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- Social proof: Page has scrolling logos and boasts impressive user numbers to strengthen its impact at scale.
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- Effective copy: Utilizes short and impactful text targeting the customers pain points looking for this solution. Uses solution to showcase value of product beyond and the adjacent problems it solves.
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- User experience reflection: The simplicity of the page mirrors the seamless user experience of using Miro itself.
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Canva
Canva is a global online visual communications platform on a mission to empower the world to design.
- Clean design: The page has a clean layout with good flow, but could include more specific product shots. They are more of a high level overview, not really targeting the enterprise use cases.
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- Social proof: Heavy social proof referencing the large number of organizations using Canva and providing case studies from well known established companies.
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- Effective copy: Copy provides an overview of the key benefits and use cases of Canva for enterprise whilst positioning the product as the all-in-one visual communication platform.
SaaS Landing Page FAQs
What are the types of SaaS landing pages?
- Product landing pages
- Click-through landing pages
- Lead capture landing pages
- Long-form sales landing pages
- Brand awareness landing pages
- Video landing pages
- Pre-launch landing pages
- Lead magnet landing pages
- Referral landing pages
- 404 landing pages
- Thank you landing pages
What is the success rate of landing pages?
Conversion rates vary depending on the type of landing page, for example a specific use case landing page converts at 15% vs the homepage at 4%.
