9 Best Tools for Generative Engine Optimization
With platforms like ChatGPT, Google AI Overviews, AI Mode, Perplexity, and Claude now shaping the top of the funnel, brands must adapt. Traditional SEO tactics alone can’t win visibility in these generative interfaces. This shift has given rise to Generative Engine Optimization (GEO) a new discipline that blends structured data, entity optimization, and prompt-based visibility testing.
In this guide, we’ll break down the best tools for mastering GEO in 2025. Whether you’re a SaaS marketer, SEO lead, or content strategist, you’ll discover which tools help monitor AI visibility, simulate AI outputs, and optimize your brand for inclusion in LLM-driven answers.
If you’re serious about future-proofing your organic presence, GEO tools need to be part of your stack.
Related readings
- - Generative Engine Optimization guide
- - Generative Engine Optimization Services
- How to rank on ChatGPT guide - - How to develop SEO strategy for SaaS
- - SaaS SEO tools guide
What is Generative Engine Optimization?
Generative engine optimization (GEO) is the process of optimizing content for AI search and LLM driven engines. GEO methods revolve around understanding user intent and connecting relevant entities for natural language processing algorithms.
GEO is the AI-powered evolution of SEO, where generative AI creates, optimizes, and personalizes content based on algorithmic and contextual insights.
Why is GEO Important?
Generative Engine Optimization (GEO) is becoming critically important because search itself is fundamentally changing. Here’s why GEO matters:
Key Aspects of GEO:
Here are the key aspects of Generative Engine Optimization (GEO) the core pillars you need to focus on to increase your visibility in AI-generated answers:
1. Prompt Surfaceability
Ensure your brand/content appears in AI responses across platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews.
→ Test prompts, analyze outputs, and refine messaging.
2. Entity Optimization
Reinforce your brand and topic relevance through strong entity connections.
→ Use internal linking, semantic markup, and consistent naming across pages.
3. Structured Data & Schema Markup
Help LLMs interpret your content accurately via advanced schema (FAQ, HowTo, WebPage, Product, Organization).
→ Critical for AI inclusion, summarization, and citation.
4. Custom Indexing Signals
Guide AI crawlers through files like robots.txt and XML sitemaps.
→ Control what’s accessible and ensure your most valuable content is prioritized.
5. Content Semantic Depth
Create content with topical authority and entity-rich language that aligns with how LLMs interpret relevance.
→ Think beyond keywords, optimize for relationships and meaning.
6. AI Visibility Monitoring
Track how and where your content is used in LLM outputs, including brand mentions and hallucinations.
→ Helps you detect gaps and false representations.
GEO Tool Selection Criteria
GEO Tool Comparison
9 Best Tools for Generative Engine Optimization
Here’s a curated list of Generative Engine Optimization (GEO) tools designed to help brands optimize visibility across AI Overviews, ChatGPT, Claude, Perplexity, and other LLM-powered engines.
1. Profound
Profound is an enterprise-grade Generative Engine Optimization (GEO) platform that helps brands monitor, analyze, and improve their visibility across AI-powered search interfaces like ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Built for organizations navigating the shift from traditional SEO to AI-first discovery, Profound offers deep insights into where and how your brand appears in generative answers and what to do when it doesn’t.
With tools for prompt tracking, sentiment analysis, AI crawler visibility, and even shopping-specific placements, Profound is designed to give brands full control over how they’re represented in the age of AI-generated search.
Key Features
Pros
Pricing
Profound operates on a customized enterprise pricing model. Interested organizations need to contact the Profound team directly to receive a tailored quote based on their specific needs and scale.
2. Goodie AI
Goodie is a pioneering Answer Engine Optimization (AEO) platform designed to enhance brand visibility across AI-driven search platforms such as Google AI Overviews (Gemini), ChatGPT, Perplexity, Claude, and DeepSeek. As AI-generated answers increasingly dominate search results, Goodie empowers brands to ensure their content is selected, cited, and prominently featured in these AI responses.
Key Features
Pros
Pricing
Goodie offers a free AI Search Assessment, providing an initial evaluation of your brand’s AI visibility. For full access to its suite of tools and features, pricing details are available upon request through their website.
3. Hall
Hall is a Generative Engine Optimization (GEO) platform designed to help businesses monitor, analyze, and enhance their visibility across AI-driven search platforms such as ChatGPT, Google AI Overviews (Gemini), Perplexity, Claude, Microsoft Copilot, Meta AI, and DeepSeek.
As AI-generated answers become increasingly prevalent in search results, Hall provides insights into how brands are mentioned, cited, or omitted in these responses, enabling marketers to optimize their content strategies accordingly.
Key Features
Pros
Pricing
Hall offers a range of pricing plans to accommodate different business needs:
- Lite: Free; includes 1 project, 25 tracked questions, weekly data updates, and community support.
- Starter: $199/month; includes 20 projects, 500 tracked questions, daily data updates, and email support.
- Business: $499/month; includes 50 projects, 1,000 tracked questions, daily data updates, priority support, and additional security features.
- Enterprise: $1,499/month; includes custom project and question limits, API access, enterprise-grade security, and a dedicated customer success manager.
4. Peec AI
Peec AI is a GEO platform purpose-built to help brands track and improve how they appear across major AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. With a focus on real-time visibility tracking, prompt analysis, and competitive benchmarking, Peec AI enables marketers to understand how their content is used or overlooked by LLMs.
By offering clear attribution data, source-level insights, and an intuitive dashboard, Peec AI empowers teams to optimize their content strategies for AI discovery and stay ahead of shifting user behavior in zero-click environments.
Key Features
Pros
Pricing
Peec AI operates on a customized pricing model, tailored to the specific needs and scale of each organization. Interested parties are encouraged to contact the Peec AI team directly to receive a personalized quote.
5. Relixir
Relixir is an all-in-one Generative Engine Optimization (GEO) platform that helps brands dominate AI search results by combining prompt simulation, competitive intelligence, and automated content creation.
Built for scale, Relixir emulates thousands of buyer-intent prompts across platforms like ChatGPT, Google AI Overviews, and Perplexity to uncover where your brand stands and where it’s missing.
By analyzing gaps, benchmarking competitors, and generating AI-ready content in response, Relixir empowers marketing teams to turn insights into high-performing assets that consistently surface in LLM responses. It’s a powerful choice for brands serious about becoming the answer.
Key Features
Pros
Pricing
Relixir operates on a customized pricing model, tailored to the specific needs and scale of each organization. Interested parties are encouraged to contact the Relixir team directly to receive a personalized quote.
6. Cognizo
Cognizo is a powerful Generative Engine Optimization (GEO) platform built for brands and agencies looking to track, measure, and improve their visibility across AI-generated search results. Covering platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews, Cognizo provides real-time insights into how your brand is cited in LLM responses.
With features like sentiment analysis, competitive benchmarking, and custom AEO recommendations, Cognizo helps teams not just monitor performance but actively improve it. Its agency-friendly tools make it especially useful for managing multiple clients at scale.
Key Features
Pros
Pricing
Cognizo operates on a customized pricing model, tailored to the specific needs and scale of each organization. Interested parties are encouraged to contact the Cognizo team directly to receive a personalized quote.
7. Otterly
Otterly is a user-friendly Generative Engine Optimization (GEO) platform that helps brands track and improve their visibility in AI-generated responses across platforms like ChatGPT, Perplexity, and Google AI Overviews.
With features like link citation tracking, prompt-to-keyword research, and sentiment monitoring, Otterly gives marketers the tools to understand where their content is surfacing and why.
Whether you’re managing a global brand or scaling your content operation, Otterly’s multi-country tracking, GEO audits, and tiered pricing make it an accessible and powerful choice for staying visible in the new world of AI-first search.
Key Features
Pros
Pricing
Otterly offers a range of pricing plans to accommodate different business needs:
- Lite: $29 a month including 10 search prompts
- Standard: $189 a month including 100 search prompts
- Pro: $989 a month including 1,000 search prompts
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8. Ziptie Dev
Ziptie is a GEO and technical SEO hybrid tool built for brands that want to monitor, measure, and improve their visibility across AI-generated search results like Google AI Overviews, ChatGPT, and Perplexity. With its unique AI Success Score, Ziptie helps prioritize which prompts and queries are working and which aren’t based on citations, sentiment, and brand presence.
In addition to robust AI search tracking, Ziptie offers indexing diagnostics, page performance metrics, and multi-country support, making it a great choice for SEO teams looking to bridge traditional technical optimization with the new demands of generative search.
Key Features
Pros
Pricing
ZipTie.dev offers several pricing plans:
- Basic: $99/month – Includes 400 AI search checks and 10,000 URL indexing checks.
- Standard: $319/month – Includes 1,600 AI search checks and 40,000 URL indexing checks.
- Pro: $699/month – Includes 4,000 AI search checks and 100,000 URL indexing checks.
All plans include AI Overviews, ChatGPT, and Perplexity tracking.
9. Geostar AI
Geostar is a forward-looking Generative Engine Optimization (GEO) platform that helps brands shape how AI agents interpret and represent them. It goes beyond visibility tracking to offer tools like Answer Correction, Crawler Analytics, and Impressions Management, giving you direct influence over what LLMs say and don’t say about your brand across platforms like Google Gemini, ChatGPT, and Perplexity.
Geostar is ideal for brands that want to actively manage not just their visibility, but also the accuracy, context, and impression they leave across AI-driven search and conversational interfaces.
Key Features
Pros
Pricing
Geostar operates on a customized pricing model, tailored to the specific needs and scale of each organization. Interested parties are encouraged to contact the Geostar team directly to receive a personalized quote.
Generative AI Search Engine Optimization Agency
Exalt Growth is the leading SEO agency for brands ready to compete in the age of AI search. We specialize in Generative Engine Optimization (GEO) an advanced framework designed to make your content discoverable, citable, and preferred by AI-driven search engines like Google SGE, ChatGPT Search, Perplexity, and beyond.
We go beyond traditional SEO tactics. Our approach combines entity-based optimization, structured data deployment, semantic content strategy, and prompt-tested content frameworks to ensure your brand appears in generative summaries, citations, and zero-click answers.
Whether you’re a SaaS company, B2B platform, or enterprise brand, we future-proof your visibility across both classic search and AI-powered interfaces so you’re found, trusted, and chosen.
Our Differentiators:
- Proprietary GEO content workflows built for AI indexing and comprehension
- Structured data layering with schema designed for large language models
- Real-time prompt testing across AI tools like ChatGPT, Claude, and Perplexity
- Scalable topical authority models for SaaS and content-led growth
Exalt Growth isn’t just an SEO agency, we’re your AI visibility partner.
Closing Thoughts
As AI-generated answers increasingly dominate the search landscape, Generative Engine Optimization is essential. Whether you’re a SaaS marketer, content strategist, or SEO lead, adapting your toolkit to include GEO platforms is the only way to future-proof your organic visibility.
No single platform does it all (yet), so your stack should reflect your goals: monitoring visibility, closing content gaps, or scaling AI-ready content. Now’s the time to test, experiment, and invest in the tools that will keep your brand relevant and visible in the age of generative search.
GEO Tool FAQs
What are the best tools for Generative Engine Optimization?
The best GEO tools help you track brand visibility, simulate LLM behavior, and optimize content for inclusion in AI-generated answers. Top picks include:
- Relixir – End-to-end GEO platform: prompt testing, gap analysis, and content creation.
- Peec AI – Tracks brand citations across multiple AI platforms.
- Profound – Enterprise-grade visibility tracking and performance reporting.
- Hall – Offers AI answer correction and multi-agent monitoring.
- Ziptie – Combines AI visibility tracking with technical SEO insights.
- Qforia – Simulates Google AI Overviews using query fan-out logic.
These tools serve different functions some focus on monitoring, others on optimization or prompt testing.
AI tools with the best generative optimization features?
If you’re specifically looking for tools that help optimize content for AI-generated responses, not just track them, here are the standouts:
- Relixir – Auto-generates content optimized for AI inclusion using query simulation.
- MarketMuse – Scores content based on topic authority and semantic coverage.
- WordLift / InLinks – Adds structured data and internal entity linking for LLM indexing.
- Scalenut – Combines keyword research, AI writing, and semantic optimization.
- Otterly – Includes GEO audits and AI-focused keyword/prompt research.
These tools help improve your entity clarity, schema depth, and semantic relevance critical for AI content surfacing.
Best generative engine optimization tools for AI?
For optimizing your visibility across AI engines like ChatGPT, Perplexity, Gemini, and Claude, the most complete GEO toolkits include:
- Profound – Enterprise-level AI visibility tracking and actionable search intelligence.
- Qforia – Uniquely built to test Google AI Overview surfaceability.
- Hall – Tracks AI hallucinations, sentiment, and brand impressions across multiple agents.
- Peec AI – All-in-one brand visibility tracking across ChatGPT, Gemini, Perplexity, and more.
- Geostar – Focused on AI crawler behavior and answer validation.
- Ziptie – AI visibility meets indexing and page-level performance insights.
If your focus is AI search inclusion at scale, these tools deliver the most value today.
Is GEO replacing SEO?
No, GEO is not replacing SEO but complementing it.
What is GEO vs AEO vs SEO?
SEO is the current baseline. AEO is improving content for direct answers. And GEO makes sure your content is visible in AI and LLM engines.
GEO Articles
