Programmatic & Technical SEO Services
We focus on optimizing the underlying structure of a website to ensure it is easily crawlable, indexable, and understandable by search engines.
Building upon that foundation, we implement Programmatic SEO strategies that automate the creation of web pages at scale, each optimized for specific long-tail keywords. This enables the efficient capture of high-intent search traffic and accelerates organic growth.
Technical SEO Services for SaaS
Our Technical SEO services are built specifically for SaaS companies managing complex architectures, frequent content updates, and performance-focused growth models. Whether you’re launching new product pages, scaling a content library, or migrating your domain, we ensure your SEO foundation is built to support business growth.
What's Included
Programmatic SEO Services for SaaS
We build data-driven, SEO-optimized page frameworks that automate the creation of content aligned with real user search behavior. Whether you’re creating a library of industry-specific solutions, feature comparison pages, or integration directories, programmatic SEO allows you to expand your organic presence without scaling your content team.
What's Included
Request Your Free consultation
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Programmatic SEO for SaaS: how to Implement
For SaaS companies with multiple use cases, integrations, industries, or features, Programmatic SEO helps scale high-quality pages without manual effort.
1. Dynamic Landing Pages
• Generate highly optimized pages for integrations, features, industries, and use cases.
• Example: “Best [CRM] Integration for SaaS” → Dynamic pages for HubSpot, Salesforce, etc.
2. Automated Internal Linking & Content Relationships
• Use data-driven link structures to connect relevant pages for better topic authority.
• Example: A comparison page linking to feature-specific breakdowns automatically.
3. AI-Driven Content Scaling
• Use predefined content templates with unique, high-value content variations.
• Enrich pages with FAQs, testimonials, structured data, and user-generated content.
4. SEO-Optimized API-Driven Pages
• Create search-friendly integration & documentation pages using API automation.
• Example: If you offer SaaS integrations, programmatically generate optimized pages for each.
5. Structured Data & Schema Markup for Enhanced Visibility
• Implement FAQ, How-To, Review, and Product schema to improve rich snippets.
• Optimize for Google’s Knowledge Graph & AI-driven search results.
Technical SEO for SaaS: How to Structure
We identify and fix SEO blockers that prevent search engines from crawling and indexing your pages effectively.
1. Crawlability & Indexing Optimization
• Resolve crawl errors, orphan pages, and duplicate content issues.
• Optimize robots.txt, XML sitemaps, and canonical tags for correct indexing.
• Implement Google’s Core Web Vitals & page experience updates.
2. Site Architecture & Internal Linking
• Restructure site hierarchy for better discoverability of SaaS features & solutions pages.
• Implement scalable internal linking strategies for increased authority flow.
• Optimize navigation to reduce bounce rates & improve UX signals.
3. Performance & Core Web Vitals Optimization
• Optimize for fast page speeds with image compression, caching, and minification.
• Improve mobile-first indexing & responsive design.
• Enhance server response times, lazy loading, and script execution.
Programmatic SEO Examples - Our Success Stories
Examples of Programmatic SEO in action:
Cascade: Programmatic Templates
Cascade, a strategy execution platform, needed to build awareness for a relatively new category (strategy execution software) while shifting from a sales-led to a product-led growth acquisition model.
Product-Led SEO via Programmatic Templates:
Through research, we found strong cumulative search volume for strategy templates, with no existing product addressing this need in search. We hypothesized that creating product templates tailored to specific industries, verticals, and business functions would drive user acquisition and higher activation rates compared to standard free trials.
After manually creating a few template pages and validating them with paid search, we noticed good conversion to templates but poor user activation. We responded by developing a tailored onboarding experience, which successfully increased activation rates.
With the hypothesis validated, we built a programmatic system to scale template creation, targeting high-intent, low-competition long-tail keywords at scale. This strategy not only boosted topical authority and organic visibility but also became a high-ROI acquisition channel, effectively supporting middle- and bottom-of-funnel content.
Ultimately, these programmatic templates became a foundational growth driver, significantly impacting deal wins and playing a key role in securing additional funding by showcasing a successful product-led growth (PLG) acquisition model.
Cascade Results:
- 670% increase in monthly organic traffic.
- 16x growth in referring domains.
- 700+ new keywords ranking in top 3.
12 Key Technical SEO Elements for SaaS:
- Site Speed
- Mobile-Friendliness
- Structured Data
- URL Structure
- Crawlability
- Indexability
- Internal Linking
- Sitemap
- Keyword Research
- Content Optimization
- Backlinks
- Regular Audits
Why SaaS companies need advanced Technical & Programmatic SEO
Most SaaS companies struggle with scalability and indexability, limiting their ability to grow organically.
Technical SEO is the foundation that ensures:
- Your website is fast, crawlable, and optimized for search engines.
- Your SaaS platform’s pages (features, integrations, documentation) are indexed correctly.
- Your organic strategy can scale using automation & programmatic SEO.
FAQs
What is technical SEO?
Technical SEO is the process of improving a website's technical aspects to increase its pages performance and ranking in the search engines. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical SEO.
What is Programmatic SEO?
Programmatic SEO is the process of automating the creation of hundreds of optimized pages that target long-tail, high-intent search queries without sacrificing quality.
How is SaaS SEO different from traditional SEO?
SaaS SEO is different from traditional SEO because it requires more focus on content tailored to their audience and keywords that are relevant to their product or service in order to rank high in search engines.
What is the difference between programmatic SEO and SEO?
Programmatic SEO enables you to publish hundreds to thousands of pages targeting long-tail keywords with relatively low competition.
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business.
We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement.
For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Who are the best B2B SaaS SEO agencies?
- Exalt Growth
- Skale
- Accelerate Agency
- Omniscient Digital
- SimpleTiger LLC
- MADX
- Directive
- Single Grain
- Codeless
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded B2B SaaS companies. The majority of our work is done within this space.
If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
