Technical SEO Services For SaaS

What is a Technical SEO Agency?

A technical SEO agency specializes in optimizing a website's infrastructure and technical elements to improve its visibility and performance in search engines. They focus on technical components like site speed, crawlability, indexability, mobile-friendliness, and usability.

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Here's a more detailed breakdown of what a technical SEO agency does:

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Key Areas of Focus:

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1. Technical SEO Audits:

• Identifying and addressing issues that affect a website's performance and search engine visibility. 
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2. Site Speed Optimization:

• Improving the speed at which a website loads to enhance user experience and positively impact search engine rankings. 
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3. Mobile-Friendliness:

• Ensuring that a website is optimized for mobile devices, as search engines are mobile-first indexing.
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4. Crawlability and Indexing:

• Optimizing a website's structure and coding to make it easier for search engine crawlers to navigate and index the content. 
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5. Site Architecture and Structure:

• Optimizing the overall structure of a website to improve its navigation and crawlability. 
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6. Core Web Vitals Optimization:

• Focusing on key user experience metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). 
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7. Structured Data:

• Using schema markup to provide search engines with more context about the content on a website.

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Benefits of Using a Technical SEO Agency:

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1. Improved Search Engine Rankings:

By addressing technical issues and optimizing the website's infrastructure, a technical SEO agency can help improve a website's visibility in search results.

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2. Enhanced Website Performance:

Addressing technical issues can lead to improved website performance, including reduced bounce rates and increased engagement.

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3. Better User Experience:

Optimized site speed, mobile-friendliness, and overall website performance contribute to a better user experience.

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4. Scalable SEO Systems:

With expertise in programmatic SEO, technical agencies enable you to scale hundreds or thousands of optimized pages using templates, structured data, and automation ideal for SaaS features, integrations, or industry use cases.

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5. Reduced Technical Debt:

A specialized agency can proactively resolve legacy code, JavaScript rendering issues, and CMS limitations that hinder SEO performance. 

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6. SEO-Ready Migrations & Redesigns:

Agencies ensure that site migrations, rebrands, or CMS overhauls preserve rankings and avoid traffic drops through proper redirects, auditing, and structural continuity.

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7. Data-Driven Debugging & Optimization:

Technical SEO agencies bring advanced tooling (e.g., Screaming Frog, Sitebulb, Log File Analysis) to diagnose crawl, indexing, and performance issues with precision.

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8. Expert Guidance and Support:

Technical SEO agencies have the expertise to guide businesses through the complex world of technical SEO. 

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9. Future-Proofed Infrastructure:

Stay ahead of algorithm changes with systems designed for scalability, automation, and AI-readiness including schema, NLP optimization, and structured data deployment.

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Why Technical SEO Matters for SaaS:

1. Improved Search Engine Ranking:

Addressing technical SEO issues can significantly improve a website's ranking in search engine results.

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2. Enhanced User Experience:

Optimizing site speed and mobile-friendliness creates a better experience for users.

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3. Increased Website Authority:

Addressing technical issues can improve a website's overall authority and credibility.

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4. Better SEO Performance:

Technical SEO is a crucial aspect of overall SEO strategy, as it ensures search engines can properly understand and index the website.

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What are technical SEO services?

Technical SEO is the process of optimizing a website's architecture and infrastructure to improve its visibility and performance in search engines. Technical SEO projects require cross-functional collaboration between technical SEO specialists and web developers, especially for large sites.

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How much does an agency charge for Technical SEO?

Comprehensive Technical SEO services can be anywhere from $2,500-$10,000 per month. Most businesses have budgets that range from $500/month to $10,000/month. Average hourly Technical SEO services cost $150-$300 per hour.

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how to choose the right technical SEO agency?

Choosing the right technical SEO agency is critical to ensuring your site performs well in search, scales efficiently, and avoids costly visibility issues. Here’s how to make the right decision:

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1. Look for SaaS Specialization (if applicable)

If you’re a SaaS company, choose an agency that understands subscription models, app indexing, gated content, and performance metrics like CAC and activation not just general SEO.

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2. Review Their Technical Expertise

A strong technical SEO agency should be fluent in:

1. Crawlability and indexation
2. Core Web Vitals and site speed
3. JavaScript rendering and frameworks
4. Schema markup
5. CMS and CDN optimization
6. Log file analysis and crawl budget management
   

Ask for specific examples or audits they’ve performed.

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3. Assess Their Audit and Implementation Process

Great agencies:

1. Offer detailed audits (not just surface-level scans)
2. Prioritize fixes based on business impact
3. Provide dev-ready tickets or collaborate with engineering teams
4. Offer QA and follow-up to ensure technical fixes are correctly implemented

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4. Check for Tool Stack & Reporting Transparency

They should use tools like:

1. Screaming Frog, Sitebulb, Ahrefs
2. Google Search Console & GA4
3. PageSpeed Insights / Lighthouse
4. Looker Studio for custom dashboards
   

You should get clear, actionable reports not just jargon.

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5. Look for Experience With Scale

For large or fast-growing sites, they should:

1. Handle thousands of URLs or dynamic page structures
2. Understand sitemaps, hreflang, pagination, and canonical best practices
3. Build systems for ongoing monitoring not just one-time fixes

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6. Ask for Case Studies or Client Outcomes

Look for results tied to technical SEO efforts:

1. Ranking recovery after a technical cleanup
2. Improved Core Web Vitals leading to visibility boost
3. Reduced crawl waste or improved indexation
4. Faster site performance with SEO impact

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how to work with a technical sEO agency?

To work effectively with a technical SEO agency, start by aligning on goals, access, and expectations. Share your CMS, dev workflows, and key metrics. Allow them to audit your site, prioritize fixes, and collaborate with your developers. Schedule regular check-ins, ensure clear documentation, and use shared dashboards to track progress and outcomes.

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what services do top technical SEO agency provide?

Top technical SEO agencies provide services like crawlability and indexation audits, Core Web Vitals optimization, structured data implementation, JavaScript rendering analysis, log file reviews, mobile and site architecture improvements, international SEO (hreflang), and ongoing technical monitoring to ensure your site is search-engine friendly and scalable.

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Best Technical SEO Agencies

Exalt Growth - focuses on optimizing the underlying structure of a website to ensure it is easily crawlable, indexable, and understandable by search engines.

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Technical SEO Audit Service

A Technical SEO Audit Service is a comprehensive evaluation of your website’s infrastructure to identify and fix issues that may be preventing it from being fully crawled, indexed, or ranked by search engines.

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1. Crawlability & Indexation Check

• Reviews robots.txt, XML sitemaps, canonical tags, and crawl depth to ensure search engines can access key pages.
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2. Site Speed & Core Web Vitals Analysis

• Diagnoses issues related to Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and other performance metrics.
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3. Mobile & UX Optimization

• Ensures responsive design and usability standards are met for mobile-first indexing.
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4. JavaScript Rendering & Dynamic Content Audit

• Identifies if client-side scripts are blocking or hiding important content from search engines.
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5. Internal Linking & Site Architecture

• Assesses link depth, orphan pages, and content hierarchy to improve discoverability.
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6. Structured Data & Schema Review

• Evaluates schema types (e.g., Article, FAQ, SoftwareApplication) to enhance rich results eligibility.
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7. Error & Redirect Mapping

• Fixes broken links, redirect chains, and 404s that can harm SEO performance.

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8. Log File Analysis (Advanced)

• Tracks how bots crawl your site to reveal inefficiencies and overlooked areas.
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Outcomes:

1. Improved indexation and crawl efficiency
2. Faster load times and better UX
3. Reduced technical debt
4. Higher SERP visibility and ranking potential
5. A prioritized action plan for your dev team

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FAQs

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What is an example of technical SEO?

An example of technical SEO is ensuring that your website is properly structured so search engines can easily index and crawl your site. This is achieved by using proper tags and code, as well as keeping your site's architecture clean and simple.

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What is the difference between technical SEO and SEO?

Technical SEO focuses on elements like site speed, mobile-friendliness, crawlability, indexability, and structured data. Traditional or content SEO focuses on crafting valuable, keyword-rich content that resonates with your audience. These combine to create SEO.

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Is technical SEO on page or off page?

As explained by Jack Boutchard, technical SEO refers to any SEO work that is done on a website aside from the content itself.

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What is technical SEO?

Technical SEO is the process of improving a website's technical aspects to increase its pages performance and ranking in the search engines. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical SEO.

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What is Programmatic SEO?

Programmatic SEO is the process of automating the creation of hundreds of optimized pages that target long-tail, high-intent search queries without sacrificing quality.

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How is SaaS SEO different from traditional SEO?

SaaS SEO is different from traditional SEO because it requires more focus on content tailored to their audience and keywords that are relevant to their product or service in order to rank high in search engines.

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What is the difference between programmatic SEO and SEO?

Programmatic SEO enables you to publish hundreds to thousands of pages targeting long-tail keywords with relatively low competition.

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Does technical SEO require coding?

Coding whilst useful, is not an essential skill that SEOs need to use to complete their daily tasks.

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How long does technical SEO take?

On average, Technical SEO takes two to three weeks to start seeing results. However, it can take longer in some instances before you start noticing changes.