Our GEO Service Offering
Generative AI Research and Analysis
We analyze how AI systems interpret your brand and how your competitors are showing up. With this research, we fine-tune your strategy to align with how LLMs determine relevance and authority.
AI Overview queries and topic analysis: We analyze which queries trigger AI Overviews and break down the surfaced content to help you optimize for maximum exposure.
Entity research: We uncover the key entities in your space and use those insights to shape how your brand is recognized, connected, and prioritized by AI systems.
Brand perception across platforms: We evaluate how platforms like ChatGPT, Gemini, and Copilot describe your brand and refine your positioning to influence that narrative.
Competitive visibility: We identify which businesses AI recommends for your priority topics and queries, analyze their positioning, and uncover opportunities for growth.
Source tracking: We monitor which sites AI engines pull from, helping you prioritize the high-trust sources that influence retrieval.
Develop Entity-Based Content Strategy
We go beyond keywords to build content around the entities, topics, and relationships that define your brand’s expertise. This helps AI systems understand what your brand is known for and when to surface it across the user journey.
Topic clusters and pillar pages: Built around key entities to establish topical authority.
Internal linking strategy: Reinforces semantic relationships between concepts.
Referenced entities: Incorporates well-known brands, people, and topics in your space.
Entity gap analysis: Identifies underrepresented concepts and fills content gaps.
Full-funnel mapping: Supports visibility across the entire search journey, from discovery to conversion.
Content Structuring for AI Retrival
We optimize how your content is written, formatted, and structured so it’s easy for AI to process, summarize, and retrieve. From conversational formats to semantic clarity, we design content for the way people (and LLMs) search.
Answer-ready formatting: Clear headings, structured Q&A, bullet points, and tables designed for featured snippets and AI Overviews.
Readable flow: Short paragraphs, simplified language, and natural phrasing for easier AI processing and summarization.
Content aligned with search intent: Designed to meet user needs across the journey, whether discovery, comparison, or conversion.
High-impact formats: Optimization of FAQs, reviews, and decision-stage content types that perform well in AI-generated results.
Semantic optimization: Incorporates language patterns and concepts aligned with how LLMs interpret context and meaning.
Continuous refinement: Ongoing updates based on evolving AI behavior, query formats, and content gaps.
Structured Data and EEAT
Structured data helps search engines and AI systems better interpret your content and connect it to known entities. We implement schema to reinforce topical relevance, support retrievability, and improve your chances of being surfaced in rich results and AI-informed features like AI Overviews.
Core entity markup (Organization, Product, Person): Defines your brand, offerings, and key individuals so your content connects to AI’s trusted knowledge sources.
Article markup: Structures details like author, publish date, and featured image to help search engines and AI systems understand, cite, and summarize your content.
FAQPage schema: Formats your Q&A content for featured snippets and makes it easier for AI to extract clear, structured answers.
Review markup: Surfaces your social proof with star ratings and customer feedback to build trust and drive engagement.
Service schema: Helps categorize and contextualize your offerings so they’re easier to find in both search and generative responses.
Technical SEO and UX
A solid technical foundation ensures your content can be crawled, understood, and retrieved by both traditional search engines and AI systems. We optimize your site structure and metadata to remove barriers and support visibility across all search experiences.
Crawl and indexability fixes: Address broken links, sitemap errors, and blocked resources to ensure smooth content discovery.
Custom llms.txt: Enable and monitor bots like GPTBot and PerplexityBot to support inclusion in AI-driven search results.
Crawl path optimization: Use internal linking and structured sitemaps to prioritize your most valuable content for retrieval.
Semantic HTML and metadata: Implement clean, descriptive tags and structure (titles, headers, alt text) to improve content interpretation and visibility.
Performance optimization: Ensure fast, mobile-friendly experiences that meet modern technical and AI-driven usability standards.
Brand Mentions and Citations
LLMs need context. We secure meaningful mentions in AI-referenced publications, datasets, discussions and position you in the forums, platforms, and social spaces that LLMs actively reference to reinforce your brand’s authority and relevance in the sources AI trusts.
Branded citations: Earn placements in industry publications that are frequently referenced by AI systems.
Contextual alignment: Ensure your brand is mentioned alongside relevant entities, topics, and competitors in your space.
Support for entity recognition: Strengthen brand associations through consistent, well-positioned mentions across the web.
Semantic consistency across platforms: Maintain brand and entity alignment across social bios, posts, and shares.
Cross-platform retrievability: Ensure your presence is discoverable across the channels that shape AI output.
GEO Services
At Exalt Growth, we deliver Generative Engine Optimization (GEO) through a systematic, AI-aligned framework that helps SaaS companies become discoverable, trustworthy, and referenced across generative search platforms like Google SGE, ChatGPT, Perplexity, and more.
SaaS Results
Dovetail Organic Traffic
How We 10x Dovetail's Organic Growth
Discover how we scaled Dovetail, a $63M USD Series A funded B2B SaaS company's monthly organic traffic nearly 900% by establishing SEO as a predictable, sustainable growth channel.
In this case study, you'll learn the strategy and tactics we implemented to tackle the core challenge of capturing the markets adjacent to research.
Creating Cascade's Category Through Product-Led SEO
Learn how we grew Cascade, a $29M USD Series A funded B2B SaaS company, through Product-Led SEO.
This case study will show you how we addressed the challenge of creating a category and the strategy and tactics we implemented to achieve a 670% increase in monthly organic traffic + more.
Cascade Organic Traffic
Disrupting the outdated SEO Agency Model
Other SEO Agencies
Audit approach to SEO and isolates SEO from business challenges.
Top-down approach to SEO addressing core business challenges.
Can't forecast or ladder strategy up to revenue.
Clear forecast and reporting connecting strategy to revenue impact.
Implements same cookie cutter strategies in isolation from business.
Bespoke strategy tailored to your SaaS levers that integrates with GTM approach.
No knowledge of SaaS nuances, taking same approach to every client.
100% SaaS focused agency with highly contextual experience and expertise.
SaaS growth is a foreign language to these generic SEO agencies.
Understand how SEO fits into existing SaaS growth motions and models.
No personal guarantee, junior account manager developing your strategy.
Personal service guarantee, founder developed strategy.
About Me
I’m Jack Boutchard, the founder of Exalt Growth and an expert in scaling SaaS companies through predictable, high-impact SEO strategies. With a proven track record of driving 10x organic growth, I help startups move from Seed to Series A and beyond using SEO frameworks designed for long-term success, seamlessly integrating with your go-to-market strategy.
My Personal Service Guarantee
At Exalt Growth, you’re not getting a cookie-cutter SEO plan, you’re getting a bespoke strategy tailored to your SaaS growth levers, developed to align with your GTM approach. Unlike other agencies that pass off work to junior SEOs, I personally develop your strategy to ensure high-impact execution and measurable results.
GEO Inquiries
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Generative Engine Optimization (GEO) is a specialized field of digital marketing that focuses on optimizing online content for visibility in AI-driven search engines and platforms. It's different from traditional SEO, which focuses on traditional search engine rankings. GEO aims to ensure your content is easily found, cited, and synthesized by AI, like in Google's AI Overviews or ChatGPT.
Key Aspects of GEO:
1. Targeting AI-driven search:
GEO strategies are geared towards platforms like Google AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini.
2. Content optimization:
It involves tailoring website content to be easily understood and used by AI models, ensuring it is more likely to be cited in AI-generated responses.
3. Structured data and schema:
GEO often leverages structured data and schema markup to help AI understand the context and content of your website.
4. Focus on user intent:
GEO aims to understand how users are asking questions and structuring answers that meet those needs, even when AI is involved.
5. Measuring AI visibility:
GEO involves tracking how your content is being found and cited in AI-generated responses, not just traditional rankings.
Examples of GEO Services:
1. Content creation and optimization:
Developing content that is well-structured, informative, and easily digestible by AI.
2. Structured data implementation:
Adding schema markup to your website to improve how AI understands your content.
3. AI-driven keyword research:
Identifying the keywords and topics that AI-driven search engines are focusing on.
4. Monitoring and reporting:
Tracking the performance of your GEO efforts and measuring how often your content is cited in AI-generated responses.
Benefits of GEO:
1. Increased visibility in AI-driven search:
GEO can help your brand appear in more AI-generated responses, increasing your reach and visibility.
2. Improved user experience:
By optimizing for AI, you can ensure that users are getting the information they need quickly and efficiently.
3. Enhanced brand authority:
Being cited in AI-generated responses can help build trust and establish your brand as an authority in your field.
Some GEO agencies:
- Exalt Growth
- Omniscient Digital
- iPullRank
- Growth Plays
- WebSpero
- Myoho Marketing
- Perrill
- CaliNetworks
GEO FAQs
What is Generative Engine Optimization?
GEO focuses on optimizing content for visibility in AI-powered search engines like ChatGPT, Bing AI, and Google's SGE, ensuring your brand is referenced in AI-generated responses.
How is GEO different from traditional SEO?
While traditional SEO optimizes for rankings in SERPs, GEO optimizes for inclusion in AI-generated answers and summaries, focusing on structure, authority, and semantics.
Why is Generative Engine Optimization (GEO) important?
Generative engine optimization (GEO) is important because AI-driven search is becoming the standard. Instead of simply ranking pages, search engines now use generative AI and large language models (LLMs) to combine information from various sources into conversational answers that can include text, images, and videos. To keep your brand visible in this new environment, your approach needs to evolve along with the technology.
How does Generative Engine Optimization (GEO) work?
GEO combines modern SEO principles with strategies tailored for how AI systems interpret and surface information. It’s built around optimizing the entities that define your brand, crafting content that’s both structured and readable, and showing up consistently in the sources generative engines trust.
That includes formatting content in ways AI can easily interpret while also expanding your brand’s presence across the forums, publications, and platforms that influence AI training and retrieval.
The result: your content becomes more accessible, your expertise more recognizable, and your information more likely to be surfaced when AI generates answers.
What value does GEO deliver?
GEO helps your brand get recognized, referenced, and retrieved in AI-generated answers. Built for generative search, it improves content discoverability, clarifies key entities, and boosts visibility across trusted sources like the Knowledge Graph. From AI Overviews to conversational results, GEO increases the chances your brand shows up exactly when and where it matters.
What platforms does GEO target?
GEO optimizes your content for the biggest players in AI search, including ChatGPT, Copilot, Perplexity, and Gemini. Each of these platforms has its own way of processing, ranking, and generating responses, and we make sure your content is fine-tuned to stand out in all of them. By leveraging their unique algorithms and user behaviors, we help you increase visibility, improve engagement, and ensure your brand stays front and center in AI search results.
Is GEO right for you?
If you want to stay ahead in an AI-powered world, the answer is yes. GEO puts your business at the forefront of AI-driven search, ensuring your content is optimized, visible, and primed for the next wave of digital discovery. As AI continues to reshape how people find information, brands that adapt now will secure a lasting competitive edge. Future-proof your strategy, maximize your reach, and make sure AI is talking about you.
